Free access to information about Icelandic meat. A new meat information website was recently launched at www.kjotbokin.is.
It was Sindri Sigurgeirsson, chairman of the National Association of Sheep Farmers, who formally opened the website when he called Matís' headquarters from Holtavörðuheiði, where he was in a tunnel with other people from Borgfjörður. The webbook was introduced
at an open house by Matís, which is the publisher of the meat book.
Online book replaces the old book The meat book, which is a detailed online book about meat, will initially only contain information about lamb, but other types of meat will follow if the publisher's plans work out. The web magazine is intended to replace the old meat book that was published in 1994. The target group of the book is diverse, but it is certain that the new edition
will come in handy in meat processing, at slaughterhouses, students, farmers and not least meat buyers who want to learn about meat products. Access to the meat book is free and it is not planned to sell access to the web in the future. High-quality photos and varied information The new book includes high-quality photos of the meat, information on meat food and where individual muscles are taken from the carcass, the size and weight of the pieces and all their names. You can print out information sheets for each piece and access to a variety of meat-related ingredients, including protein, fat and carbohydrate content. The numbering system used in foreign marketing of lamb covers all pieces, but it makes communication between meat buyers and sellers easier than before.
Easy to upgrade
According to Óli Þórs Hilmarsson, meat industry master at Matís and one of the authors of the book, it will be easy to add material to the webbook as time goes on. "It will open up various connections through the web in the future. In our neighboring countries, such websites are directly linked to the companies that enter various information about their products, including chemical content and nutritional value, "says Óli Þór.
It is Guðjón Þorkelsson, Óli Þór Hilmarsson and Gunnþórunn Einarsdóttir at Matís who have their way and problems with the making of the book, but the project received support from the Sheep Meat Market Council. The web magazine is actually set up like a traditional book on the Internet, but graphic design was in the hands of Port design, the web was programmed by Einar Birgir Einarsson and photographer Odd Stefán took most of the photographs.
For further information Óli Þór Hilmarsson at Matís.
The above article first appeared in Bændablaðið on 15 September.