Matís is organizing a conference on sensory evaluation on 20 and 21 May. at Hilton Reykjavík Nordica Hotel. The conference deals with the communication between different groups such as food producers, restaurateurs, marketers, scientists and consumers.
Among other things, emphasis will be placed on how food companies and restaurants can approach or talk to their customers and consumers and find out what they want. Internal communication in companies, such as between product development and marketers, will also be discussed.
In the discussion, the quality of food will be measured by sensory evaluation, consumer research and its significance for food companies and restaurants.
Among the speakers is Ulf Larsson from University of Örebro in Sweden and he will discuss how important a description of food can be, for example on menus. Peter Kreiner from NOMA Restaurant in Copenhagen will talk about how Nordic values can be promoted in cuisine. Valdimar Sigurðsson from Reykjavík University intends to talk about consumer behavior and how marketing is done in stores. Johan Unuger from Saltå Kvarn which will discuss how the media can be used in communication with consumers. Several speakers come from large Nordic companies, such as Arla Foods and Valio and the Finnish market research company Taloustutkimus.
If companies are interested, companies' logo markings on the conference content are offered to them free of charge.
Further information about program, registration, etc. can be found on Matís' English page, www.matis.is/nsw2010.