The AVS project Product development of spicy and mashed silver is now complete. The project was about completing product development on the above product.
Sales have been used in Iceland since the settlement. Sölvatekja was by far the most in the south and west of the country. There was a great deal of trade with the halls from the South, the Faxaflói area and Breiðafjörður. Consumption of silver has continued to this day, but is only a fraction of what it used to be. Salt has undoubtedly had a good effect on the nation's health, along with angelica, mountain grass and red cabbage. The properties of the solvents have been little studied, for example nutritional value or moderate effect.
Íslensk hollusta ehf (formerly Hollusta úr hafinu ehf) has produced and sold sales in recent years both for the domestic market and exported a bit. The company started developing spicy silver in 2006. Reactions to the product have shown that it is a special and very interesting product. Spicy salt was first introduced at the Food 2006 exhibition. Since then, the product has been sold in small quantities to hotels and restaurants. It has also been introduced and sold at trade fairs in Fífunn in 2007 and in outdoor markets in recent years. During the presentations, 80-90% of those who tried it have been very impressed with it.
Íslensk hollusta ehf. got Matís to partner with it to complete product development on the spicy silverware and a grant from AVS for it. Tests were performed on marinating in several common materials, ie. oil, soy sauce, vinegar, whey and brine. Marienering similar to that used by Íslensk hollusta ehf turned out to be the best, but tests showed that the processing process could be significantly improved to the best product in terms of appearance, taste and shelf life. Spicy salts are now an interesting product with a beautiful look and delicious taste. It will be interesting to see how the market responds to this innovation.
Íslensk hollusta ehf. (formerly Hollusta úr hafinu ehf.) was established in 2005. The company produces various Icelandic health products, which are sold on the Icelandic health market, in tourist shops and to domestic and foreign hotels and restaurants. This autumn, the company received recognition from the Industry Association's Award Fund, Kristján Friðriksson's fund in Últíma, for original innovative, Icelandic products.
Further information about the project can be obtained from Eyjólfur Friðgeirsson, hollustaurhafinu@simnet.is and Þóra Valsdóttir, thora.valsdottir@matis.is.