Category: News

Will a new Icelandic skyrocketing product win an award at Ecotrophelia Europe, as the most promising and eco-friendly innovation idea in the food sector in 2011?

In collaboration with Matís, Nýsköpunarmiðstöð Íslands and other parties, Jón Trausti Kárason, Kjartan Trauner, Jökull Vilhjálmsson and Andri Freyr Þórðarson have developed a product that won the Icelandic Ecotrophelia competition and they are therefore on their way to the big competition which takes place in Cologne 9th and 10 October next.

The product in question is skyr, which contains kelp of the type Marínkjarn from Breiðafjörður, but the kelp was the starting point in the conceptual work of the product development.

In addition to Marínkjarnan, the product contains organic milk from BioBú, Icelandic blueberries, organic flower honey and furthermore it contains no added sugar or additives!

We all know about the benefits of skyr consumption. With the raw materials that are now added to the skyr, the product acquires a completely new loyalty image. The antioxidant properties of blueberries are well known and kelp also contains lots of vitamins and minerals as well as a wide range of antioxidants. The organic flower honey gives the product such a moderately sweet taste.

The sky will be introduced and people can taste it at the Fisheries Exhibition in Kópavogur on Saturday 24 September, at 13-15.

Do not miss this opportunity!

For further information, contact Jón Trausti Kárason, tel. 663-7904 or jon.trausti@matis.is, Guðjón Þorkelsson or Steinar B. Aðalbjörnsson.

Matís manages the European project EcoFishMan, which aims to develop new methodologies that will be useful in reforming the European Union's fisheries management system.

The project is interdisciplinary and uses information on the ecological, social, economic and managerial aspects of fisheries management, but the aim of the project is to enable people to assess and respond to the aforementioned aspects in the implementation of fisheries management. Great emphasis is placed on collaboration with stakeholders at all stages of the project, and as part of that process, participants in the project met with stakeholders from fisheries, processing, research institutes, consumer organizations and environmental organizations across Europe on 8 September. The meeting took place in Copenhagen and the project was presented to the stakeholders and a contribution from them was sought for further work. EcoFishMan participants gave a talk to explain the various aspects of the project and then there was a discussion about the talk. In EcoFisMan, four different fishing systems will be used as case studies in the development of the system, ie. Icelandic demersal fisheries, Portuguese bottom trawling for crustaceans, demersal trawling in the North Sea and demersal trawling in the Mediterranean. 

Further information about the project can be found on Matís' website (EcoFishMan) and on the project's website, EU_EcoFishMan.

The summer of 2011 was the third summer in which free hand fishing with restrictions on the total amount, so-called coastal fishing, was allowed. The pot contained 8,500 tons and a total of 685 boats took part in the fishing.

The quality of coastal fishing catches has been somewhat discussed in recent months, and therefore the Ministry of Fisheries and Agriculture requested from Matís, Matvælastofnun and the Directorate of Fisheries that an assessment be made of the quality of coastal fishing catches. Various documents were collected during the implementation of the audit, including:

• Measurements of catch temperature when landing across the country, a total of about 2,500 measurements.
• Measurements of the fish markets at the temperature of the catch this summer, a total of about 10,000 measurements.
• Field surveys, i.e. 405 coastal fishing boats were boarded to investigate various issues related to the handling of catches.
• Interviews with the parties that handle the catch of coastal fishing boats the most, ie. buyers, sellers, fish markets, gutting services, carriers, fish processors, etc. a total of about 30 people.
• Visits to fish markets around the country to check procedures, in addition to discussions with representatives of fish markets.

The results of the survey show that inshore fish are of very different quality. Coastal fishing boats fish during the hottest season when the fish are in a bad state due to natural causes, they often stay close to land where the fish are small, there are more worms and the color of the red is darker (so-called kelp); they usually land uncut catches and the size distribution is large. Access to ice is limited in some ports, gutting services are generally no longer available and the transport of ungutted catch between parts of the country at this time of year can be detrimental to the raw material if the catch treatment has not been satisfactory. It is therefore a problem for the coastal fishing fleet to ensure the quality of the catch and it is especially important that the catch treatment is exemplary.

The survey reviews the issues that most affect the quality of the catch, examines how the coastal fishing catch came out this summer regarding those issues in comparison with other day-trippers and finally puts forward proposals on how to promote improvements.

The most influential factor in the quality of inshore fishing is cooling. In general, it can be said that the coastal fishing fleet performs well in comparison with the traditional day-trip boats in terms of cooling, and it is not possible to distinguish a significant difference between these fishing groups. The results of the audit also indicate that the cooling of coastal fishing catches has improved significantly from the previous year. It should be noted, however, that there is a need to further improve cooling, both for coastal fishing boats and other day-trip boats, in order to meet the requirements set out in regulations, ie. that the catch temperature is below 4 ° C within 6 hours. after fishing.

Bleeding facilities are limited on board inshore fishing boats, ie. the catch is usually bled into ice or sludge in the tanks in which it lands. However, as hand-held fish are usually very active when they are hauled on board, blood emptying is better than otherwise, and buyers are usually satisfied with the bleeding of the catch. Representatives of the fish markets say that they have never received a complaint about poor bleeding and therefore it can be concluded that bleeding is not a significant problem with the coastal fishing fleet.

Classification and gutting are also factors that affect the quality of coastal fishing catches. It is important that fish markets and their customers find acceptable ways to ensure that buyers are allowed to deliver the size of fish they think they are buying, but it has been widely reported this summer that buyers have been dissatisfied with the size classification. However, this is a problem that is particularly related to distance selling, as it can be difficult to provide information on the classification of catches that have not yet been landed. Cutting of day-trippers' catches has also been a problem this summer, and it is recommended that the authorities consider changes to the regulations on gutting before the start of the next coastal fishing season.

With regard to other factors that affect the quality of coastal fishing catches, it is most natural that market laws should prevail, ie. that price and quality go hand in hand, but in order for that to happen, it is necessary to increase the visibility of quality factors in the fish markets and increase promotion. The arrangement of coastal fishing, ie. Olympic fishing, can contribute to the pursuit of lower quality catches and therefore it is important to promote education for fishermen, as well as others in the value chain. Efforts were made in education, measurements and monitoring of day rowing boats in the summer of 2011 and it is clear that this has had some success. It is therefore important that the government ensures that this path is continued next year.

We're on the right track, but it's better if it's enough!

A report on the quality of inshore fishing catches in 2011 can be accessed here.

Educational website for small boat sailors: www.alltummat.is/fiskur/smabatar/

For further information Jónas R. Viðarsson at Matís.

It is called a food factory when a facility for various food processing has been prepared, which has received a permit from the competent authorities for the operation.

The facilities can vary from one workshop to another, but what they all have in common is that there is a wide range of food processing equipment and tools and other facilities that the processing requires. Users receive training on the equipment and free access to the production of the products that are possible with regard to facilities and equipment and issued licenses by the health authorities.

The food factories regularly hold courses on the production and processing of various products as well as courses on internal control. Matís food factories are on Flúðum and on Harbor in Hornafjörður.

Further information about Matarsmiðjan á Flúðir can be found in a new brochure here.

Further information about Matís' establishments and Matarsmiðjur can be found here.

Last week, a meeting was held in Copenhagen on the possibility of using seaweed and kelp in food, within the New Nordic Food project. Food algae is an underutilized resource in the Arctic and great potential for the development of new foods from seaweed and kelp.

Participants included chefs, scientists, seaweed growers and producers from Iceland, the Faroe Islands, Greenland, Denmark, Norway and Sweden. Further information about the meeting can be found on the Ny Nordisk Mad website (see here).

For further information Rósa Jónsdóttir at Matís.

Matís is a participant in a new TV series that will cover food culture in the North Atlantic area and the cooking of excellent ingredients from this part of the world.

This series has already attracted considerable attention and can be seen in the coverage here, here and here.

For further information, contact Matís Gunnþórunn Einarsdóttir.

FULL BORG MATAR / Reykjavík Real Food Festival

is a food and harvest festival dedicated to Icelandic food and food culture. Matís participates and invites visitors and pedestrians to come to Matís' headquarters at Vínlandsleið 12 (Grafarholt) on Thursday 15 September. at 14-17 (advertisement).

At Matís' open house, there will be micro-lectures about small-scale food production and about the projects that Matís has worked on with individuals, eg farmers and companies all over the country. There will also be several companies and entrepreneurs presenting their work and offering a "taste" of the products that have been produced. Matís will also open a new website, www.kjotbokin.is, which is a comprehensive source of information on everything related to meat.

Matís has strong operations all over the country and in some places you can find the so-called Matísmiðjar Matís. The facilities can vary from one workshop to another, but what they all have in common is that there is a wide range of food processing equipment and tools and other facilities that the processing requires. Users receive training on the equipment and free access to the production of the products that are possible with regard to facilities and equipment and issued licenses by the health authorities.

The food factories regularly hold courses on the production and processing of various products as well as courses on internal control. Matís food factories are in Flúðir and á Harbor in Hornafjörður.

Further information about Matís' establishments and Matarsmiðjur can be found here.

The festival FULL BORG MATAR will be held for the first time on 14 - 18 September with the hope that it will gain a permanent place in the nation's annual food calendar. There are many opportunities for companies, institutions and NGOs to join the festival, in addition to which most consumers should find something there that tempts the taste buds.

Market, restaurant banquets and open calendar of events
A sale and marketplace for food and refreshments will be offered in the center of Reykjavík, where it will be possible to sell and promote products and services directly to consumers. Restaurants will offer festive menus from Icelandic ingredients during the festival, but the restaurants that are responsible for the best-executed menus will receive special recognition at the end of the festival. Companies, institutions and NGOs can join the festival by setting up events that will be presented in the festival's joint calendar. Emphasis is placed on companies, NGOs and institutions finding a channel for their products and services and that the festival will be both accessible and exciting for consumers. 

The festival is an open forum about everything related to the nation's food and food culture and all ideas are welcome. If you have an idea for an event or topic that would be interesting to link to the festival, please contact us. 

Partners
The festival could not be held without the support of partners who have put a lot of help and effort into preparation.

The sponsors of the festival are City of Reykjavík, The Confederation of Icelandic Industries, Sheepmeat Marketing Council, Iceland Responsible Fisheries, Garðyrkjumanna Sales Association and the Icelandic Pig Breeding Association. 

Collaboration and consultation has taken place with a number of individuals, associations and institutions in the preparation of the festival, most notably Íslandsstofa, Samtök Ferðaþjónustan, Beint frá býli, Matís and Matvís association of craftsmen in the food and restaurant industries. 

Project Management Office
The project board's office is located in the premises of Nýsköpun and the Entrepreneurship Center Innovate in Tæknigarður, Dunhaga 5, 107 Reykjavík

Phone: 820 1980; email: info@fullborgmatar.is.

For further information, contact Matís Steinar B. Aðalbjörnsson, marketing manager.

Hraðfrystihúsið Gunnvör is the largest fisheries company in the Westfjords and operates both powerful fishing and fish processing on land, in addition to having achieved considerable success in the development of cod farming. The company benefits from the collaboration with Matís and the proximity to Matís' office in Ísafjörður.

Progress visible in cod farming
"We have benefited from Matís' office in Ísafjörður in recent years in various projects, primarily in terms of processing and aquaculture-related projects," says Kristján Jóakimsson, production and marketing manager at Hraðfrystihúsið
Gunnvöra.

"If we look at the processing component, the projects we have worked on with Matís focus on, for example, the development of new processing methods, processing technology and the development of new products. In cod farming, we have also used Matís' knowledge and facilities to help us, but certainly many more have come to that project with us. Cod farming is a long-running project that is thumbs up and there is no indication other than that it will continue on the same path. We are seeing various positive steps in cod farming and therefore it is possible to talk about progress. However, many factors play a role in the success of this article, such as feeding, breeding, disease, marketing, product development and more. For many of these aspects, we can look to Matís to work with us, "says Kristján.

"The location of Matís' office here in Ísafjörður is important to us and in fact to both parties in such a collaboration. The communication channels are shorter and the results pay off better. And with the proximity of collaborative projects, new surfaces and new ideas are also more likely to emerge. We will therefore continue to use the services of Matís' office, as has been the case. With that reservation
although the uncertainty that has prevailed in the fisheries sector recently has diminished our ability to undertake new research and development projects. That is a fact, "says Kristján Jóakimsson.

For further information Arnljótur Bjarki Bergsson Head of Processing, Value Added and Fire.

Matís offers its employees a transport contract which means that they are paid to use environmentally friendly means of transport on their way to and from work.

This spring, Matís employees were given the opportunity to sign a transport contract and receive payment from the company for walking, cycling or taking buses to and from work. The company pays the same amount as the bus pass costs per month, whether the employee uses a bus or chooses another environmentally friendly mode of transport.

"The project just went really well. There were many more people involved in this than we expected. About 100 people work at Matís and about 45 people participated, so this is just a very good participation rate," said Jón Haukur Arnarsson, human resources manager at Matís.

Jón says that the benefits for the company are various, although the direct financial benefits may not be obvious.
"The main benefit is happy staff, and it manifests itself in many ways, for example, it saves time for people, they have taken out their gym and don't have to go to a gym after they get home." Many studies have shown that the number of sick days decreases with health promotion, and that is of course a direct benefit for the company," said Jón Haukur.

Jón Haukur says that transport contracts will continue to be offered at Matís, but the idea originally came from the Ministry for the Environment. Information was received there that since then many other ministries and government agencies have adopted the same approach.

News from www.ruv.is.

For further information Jón Haukur Arnarsson.

Sales of cod for domestic consumption are much higher so far this year than in the whole of 2008. Fréttablaðið had fun news about this and an interview with Gunnþórunn Einarsdóttir at Matís and with Svein Kjartansson at Fylgifiskar.

The news can be seen by clicking here.

For further information Gunnþórunn Einarsdóttir at Matís.