Category: News

Content that Reykjavík Office prepared for Matís received two nominations for the annual FÍT award, given by the Association of Icelandic Illustrators, which will be presented next Wednesday, 9 March. The FÍT award is given every year for the works that excel in the field of graphic design and illustration.

The second nomination was for a video that discusses the positive changes that have taken place in recent decades in the fisheries sector. The fisheries sector has made great strides during this time in increasing the value of catches, partly due to the industry's increased emphasis on research and development, and Matís and its predecessors, such as the Fisheries Research Institute (IFL), have been an important partner in many Icelandic fisheries companies.

The second nomination came because of a picture, a cartoon, that was made to shed light on the bioeconomy and how the bioeconomy plays a major role in people's lives every single day. The film was originally intended only for the fishing industry and was related to a large project managed by Matís within the European Research Program (MareFrame) but that picture was so well made that it was decided to implement it for agriculture as well, as the bioeconomy is everywhere.

click on Bioeconomy to view the image, but it is also a thumbnail of this article.

About the FÍT award

This year, the innovation of publishing nominations for the awards is launched, and the jury appoints a broad group of professionals in the field of graphic design. Nominated in 17 categories, they cover the main subcategories of graphic design, such as screen graphics, web design, printmaking, advertising design and illustration.

The nominations can be seen in their entirety at Morgunblaðið's website.

Matís and Þoran ehf will hold an introductory meeting for master brewers and other enthusiasts about malting and brewing on Wednesday 9 March at Matís' headquarters on Vínlandsleið 12 and the meeting will take place from 15:00 to 16:15.

Matís currently manages a project on the utilization of grain for food production, which is funded by the Northern Periphery and Arctic Program. The company Þoran is a member of the project. Participants come from the countries of the North Atlantic; Iceland, Norway, the Faroe Islands, Orkney and Newfoundland in Canada. The first period of the project has now ended and information and plans were gathered at a conference in Orkney at the end of last year. The main role of the project is the transfer of knowledge between countries and the strengthening of the economy in the Arctic. Among the participants, Orkneyingar is at the forefront of using grain from the Arctic for the production of alcoholic beverages, and at the conference they shared that knowledge, ie. cultivation of barley and its malting for the production of whiskey and beer. Matís' role is to disseminate this knowledge to companies in Iceland. At the meeting, instructions from the Orkneys will be presented, as well as possibilities for obtaining information from experts in the Orkneys. It is worth mentioning that Þoran's representative attended the conference in Orkney and received vocational training from a malting and whiskey producer, and he will talk about his presence there at the meeting.

In many countries, interest in regional foods has grown significantly. The increase in tourists is also important in this regard. In Iceland, there is interest in using these factors to increase income from the production of alcoholic beverages. It is also important how and whether malt can be produced from Icelandic barley. There is also reason to focus on hops, as Norwegians have been researching varieties of hops suitable for northern conditions for years, and they have also studied herbs that can be used to give new beers a specialty. The Norwegians' results will be presented at the educational meeting.

Cereal cultivation and beverage production in the Orkney Islands have deep roots. Orkney grain farming can be traced back to 3000 BC. The beverage industry is now very important for the islands' finances. Two companies that produce whiskey are very well known internationally: Highland Park Distillery and Scapa Distillery. Orkney Brewery and Swannay Brewery also operate in Orkney. There is a lot of interest in using the ancient barley variety Bere to give products a strong image uniqueness. The Bruichladdich whiskey producer has been producing whiskey from Bere barley with good results for several years, and bottles of it can currently be found at Keflavík Airport, among other places. The Arran whiskey producer has also got Bere barley from the Orkney Islands to brew. In the Shetland Islands north of Orkney is Valhalla Brewery which produces the beer Island Bere. Orkney's marketing is often based on the Vikings' heritage and is an example of very successful marketing.

For further information Ólafur Reykdal at Matís.

Recently, students from Matvælabrúarinn from Háskólafélag Suðurlands visited Matís and stayed here for a day for a course in sensory assessment. Teachers were Kolbrún Sveinsdóttir and Aðalheiður Ólafsdóttir.

In the course, students gained an overview of what sensory evaluation is and how it is used in food production, and quality control.

The teaching was both theoretical and practical, students learned to recognize basic flavors, use the sense of smell and became acquainted with different methods of sensory evaluation. In addition, students were introduced to how product taste, smell and texture tests are used in consumer surveys and different methods of consumer surveys. The results of the practical exercises were compiled using the same methods as are used in Matís' research, and the discussions became lively and informative.

Further information is provided by Kolbrún Sveinsdóttir and Aðalheiður Ólafsdóttir at Matís and Ingunn Jónsdóttir at Háskólafélag Suðurlands.

News compiled from text on the web hfsu.is.

The Boston Fisheries Exhibition takes place 6-8. March nk. A number of Icelandic companies will be at the exhibition, including Martak, Skaginn / 3X, Fjarðarlax, HB Grandi, Sæplast, Marel and Matís, to name a few.

The exhibition is the largest of its kind in South, Central and North America, and this venue is important to many Icelandic companies in expanding their premises and increasing co-operation.

Matís will be in a common booth with Íslandsstofa and other companies and the booth is number 2555.

For more information Arnljótur Bjarki Bergsson, division manager and Steinar B. Aðalbjörnsson, marketing director of Matís.

The HACCP book which is now published on the web is intended as a support material for those who want to get acquainted with HACCP and the installation of such a system in fisheries companies. This educational material is part of the dissemination of knowledge to those responsible for safe food production.

Ensuring the safety of consumers and ensuring that everyone can be sure that the food on offer is safe is not a simple matter. Every year, thousands in the wider world die because of poor eating habits. It must be borne in mind that some groups of consumers are more vulnerable than others, such as young children and people with underlying diseases.

Therefore, the whole process of each production must be reviewed and all available means must be taken to ensure that food consumers are not harmed because the production process was not carried out correctly. It is and will be a responsibility to produce food, and it is therefore necessary to set a clear framework for all aspects of food processing, and the public interest and consumer safety must be the guiding principle.

Páll Gunnar Pálsson, a food scientist, wrote the text and set up the manual, Margeir Gissurarson, a food scientist, was involved in the planning of the material, read over the entire material and shared his knowledge and experience.

The preparation of this handbook was funded by Matís with good support from the Herring Industry Research Fund.

At Matís, you can get a lot of information about most everything related to seafood and all the company's employees are invited and prepared to do better in cooperation with the Icelandic seafood industry.

In Matís' premises at Vínlandsleið 12, there is a glass cabinet that does not show much at first glance. On closer inspection, however, it turns out that inside the cupboard you will find a large number of products that Matís' partners have developed and come in consumer packages. Of course, there is little space in such a cabinet and not all the products of partners that fit there.

In the good cupboard you can now find rhubarb caramel from Löngumýri in Skeiðar, skyr confectionery from Rjómabúið in Erpsstaðir, UNA skincare products from algae, smoked fish from Reykhöll Gunna á Rif, birch syrup from Holt and Heiðar in Hallormsstaður, gourmet Iceland mustard from Sólakri mustard from Sóla with an old method from TrueWestfjords and local pasta to name a few. Margildi was joining the group with its product line, which produces fish oil from capelin, herring and mackerel.

Larger equipment and solutions that Matís has worked on through its collaboration with the fishing industry cannot be found in this cabinet, as some of these equipment are very large and heavy and in some cases entire factories!

But the cabinet has been named the Glass Cabinet and it can be said with truth that it is like "Glass of fame" here at Matís.

Matís has historically played an important role among companies in the fisheries sector. In part, this can be said about agriculture, especially recently when it comes to small-scale food production, and Matís' food factories are an important link in that.

Matís' role in research and innovation in the fisheries sector is at least diminishing, as progress in the industry is great and companies and individuals in the fisheries sector do well to make full use of everything that is provided and get the best possible price for everything that goes on the market by offering first-class raw materials and products from the sea around Iceland.

But there are far fewer who know about Matís' success in international research and innovation. In this field, Matís has shown the ability and talent to be a strong participant in research projects and has in many cases managed or led large international projects, especially projects that have focused on fish and fisheries. Examples of such projects are EcoFishMan, MareFrame, DiscardLess and PrimeFish.

 _{From the MareFrame project meeting in Romania.}

There are considerable benefits from these projects for Matís and all Icelanders, but in addition to significant funds that result in increased employment of researchers in Iceland, knowledge is created in these projects that translates directly into the Icelandic research and business community.

Further information on Matís' project participation can be found in the leaflet International Cooperation & Research Projects and on www.horizon2020.is.

The Circumpolar Agricultural Association (CAA) is an organization of individuals in all Arctic countries. The association's conferences are held every three years and the ninth conference will be held in Reykjavík from 6 to 8 October 2016.

The topics of the conference will be:

The role of agriculture in the Arctic bioeconomy

The bioeconomy is based on organic resources and more and more attention has been paid to this approach in recent years. Agriculture needs to take advantage of the attention that the bioeconomy receives, because the green bioeconomy is primarily about agriculture and its products.

The conference will focus on regional production that strengthens dispersed settlements, food production in the Arctic, tourism and innovation that responds to changing circumstances. Special emphasis will be placed on promoting good results that have been achieved in one area and that others can benefit from.

A food exhibition organized by the final conference of the NordBio program will be included in the agenda. On October 8, an excursion will take place where guests will get to know Icelandic agriculture.

Further information can be found on the conference website: www.caa2016.com and information can also be found on the conference's Facebook page.

The conference has been held once before in Iceland, but it was in 2001. The conference was called "Legacy and Vision in Northern Agriculture" and was intended to draw attention to the interplay of history and culture with the foundations of agriculture.

For further information Ólafur Reykdal at Matís.

Martak ehf. which specializes in solutions for food processing, especially shrimp processing, and the research company Matís have entered into a framework agreement to strengthen knowledge in the processing of marine products.

This is a strategic framework agreement that aims to increase the utilization of raw materials, extend the life of a manufactured product, increase the utilization of what is generated during production, so-called additional raw materials, and reduce energy and water needs at all stages of production. According to Martaks and Matís, there are great opportunities in improving the current processing processes for the processing of marine products and thus reducing the environmental impact of the production. "As an ambitious company that constantly looks to improve its own production and promote efficiency and utilization of our customers, we consider it very important to have access to the knowledge and professionalism that Matís has," says Stefán Haukur Tryggvason, CEO of Martaks.

_{Knowledge and production collaboration: Sveinn Margeirsson, CEO of Matís and Stefán Haukur Tryggvason, CEO of Martak, sign a strategic agreement on the companies' collaboration on the development of production solutions that increase efficiency and utilization of raw materials and save energy and water.}

In addition, Matís will be on hand for Martaki regarding application writing for technology, science and innovation funds, and Matís will provide advice on, among other things, which funds are most likely to apply to and how best to handle those applications. "For us, it is important to combine knowledge and production to promote development in the food industry. One of our goals is to promote innovation in the food industry and therefore it is invaluable to work with a progressive company in the field of production solutions in the food industry, "says Sveinn Margeisson, CEO of Matís.

Matís is a powerful knowledge company that handles a variety of research, service and innovation in the food and biotechnology industry. Matís provides advice and services to companies in the fisheries and agriculture sectors, as well as the Icelandic state. For example, Matís is involved in the development of new products and processes for companies and has an important role to play in terms of food quality and safety.

Martak ehf. is one of the most powerful export companies in Iceland and a leader in the development and production of solutions and equipment for processing seafood, especially shrimp products. The company employs ambitious staff with extensive experience in solutions for the food industry. The company has two offices, product development, manufacturing, sales and service in Iceland and service and sales in Canada, as well as agents and distributors in the United States and across Europe.

For further information, contact Stefán Haukur Tryggvason at tel. 422-1800 and Sveinn Margeirsson at tel. 422-5000.

The WhiteFishMall project has just been completed, with the aim of ensuring even further differentiation of North Atlantic catfish from cheaper whitefish species, which are now flowing into our main market areas, in particular the UK market.

Work on the project began in early 2012 and market research has been conducted in the UK among fish consumers, in addition to which interviews and meetings have been held with parties working in this sector in processing, sales and marketing. The attitudes of focus groups made up of typical fish consumers in the UK have been explored towards North Atlantic catfish products and how their experience in shopping, cooking and consumption can be improved.

More information about the WhiteFishMall project can be found at project website but the final report can be found at Nordic Innovation website.

For further information, contact Matís Jónas R. Viðarsson.