As many of Matís' "good friends" know, there is currently a survey of attitudes towards health claims on food in which around 2500 people are participating. Due to a software glitch, the website where participants are supposed to go to answer questions is temporarily down, but it is hoped that the website will be up and running in the next 1-2 days.
About the survey.
A similar survey is conducted simultaneously by consumers in all the Nordic countries and the purpose is to examine consumers' attitudes towards health claims and how they understand different health claims. The results of the survey will be presented to stakeholders in all countries, as well as food companies, consumer organizations and the authorities.
There is currently a European regulation on health claims in food and the results of the survey will be used to influence its content.
There is a growing trend for food to be labeled with so-called health claims. There may be claims about the nutritional content of foods such as low fat, cholesterol free, low in calories and about the effect of consuming individual foods on consumer health for example lowering cholesterol, protecting dental health and so on.
Participants NOTE! Please be patient and do not lose heart over this failure - Try again in 1-2 days!