The innovation companies KeyNatura and Margildi have started a formal collaboration between them and have signed an agreement to that effect. The companies operate in both the production and sale of Icelandic health products, including astaxanthin and herring fish oil, but Margildi has, among other things, collaborated with Matís.
The innovation companies KeyNatura and Margildi have entered into a formal co-operation between themselves and have signed an agreement to that effect. The companies operate in both the production and sale of Icelandic hygiene products, including astaxanthin and herring fish oil. Together they have developed a new unique blend in the field of hygiene products called AstaLýsi. AstaLýsi is available in the main pharmacies and health food stores, such as Lyfja, Heilsuhúsið, Mamma Veit Best and Lyf & Heilsa. More outlets are expected in the coming months.
KeyNatura
KeyNatura is a dynamic biotechnology company specializing in algae cultivation for the food supplement and pharmaceutical market. The company started operations in 2014 and produces the material Astaxanthin, which is a natural antioxidant produced from algae. The company offers consumers high quality products that strengthen health and there are three products newly launched on the market; AstaOrka, AstaOmega and now AstaLýsi. Astaxanthin is one of nature's most powerful antioxidants and has a variety of effects on the body. Astaxanthin is known for beneficial effects on the skin, cardiovascular system, endurance and energy recovery after exertion.
Margildi
Margildi produces tasty herring halibut which is available, for example, from Hagkaup, Fisherman's fishmonger and Frú Lauga under the Fisherman brand, but has also been sold to the United States and Europe. Margildi's Herring Fillet received the international quality award "The Superior Taste Award" iTQi recently. summer and its consumption is considered a pleasurable experience according to consumer reviews.
The plural also has in collaboration with Matís and several Icelandic food producers have developed solutions to utilize the herring oil as an Omega-3 source in foods such as fish cakes, fresh pasta, peanut butter, skyr, butter, hummus, cold sauces and dips, snacks and bread. In this way, the nutritional value of these foods will be even higher than they would otherwise be.
For more information
- Baldur Ólafsson, Marketing Director of KeyNatura, baldur@keynatura.com, 893-6988
- Snorri Hreggviðsson, CEO of Margildi, snorri@margildi.is, 862-2442