Contact
Rakel Halldórsdóttir
Specialist
rakel@matis.is
Yesterday was in many ways interesting in the history of Matís, but then the last farmers' market was in Hofsós this summer, but the market was a joint project of farmers in Skagafjörður and Matís and the project was financially supported by the Agricultural Productivity Fund. In addition, for the first time, as far as is known, minced meat was sold directly to consumers, as production and trade are completely transparent.
The product of this project was, as stated above, very popular farmers markets as well as the website, www.matarlandslagid.is where blockchain technology is used to ensure the traceability of information from farmers to consumers. The bit chain technology in Matarlandslagið is a collaborative project Advania and Matís.
To see and better understand this bit chain technology, you can click on it The food landscape –> top right, click on “FARMERS MARKET” –> click on “Open overview map” –> click on “6. Birkihlíð” on the left side of the page and on the page that appears you can see a green tab with this information.
When it comes to traceability and transparency, it can clearly be said that this is a revolution in terms of providing information from farmers to consumers.
Heimir, Gulli and Þráinn got Svein Margeirsson, CEO of Matís, in an interview about this in Bít á Bylgjan and it was stated in Sveinn's case that certain changes need to be made to the law so that farmers can create added value, for themselves and the nation as a whole.