The book "Improving seafood products for the consumer" was recently published, which discusses, among other things, how people can increase their consumption of fish products.
Matís employees, Emilía Martinsdóttir, Guðjón Þorkelsson, Helene L. Lauzon, Kolbrún Sveinsdóttir, Margrét Geirsdóttir, Ragnar Jóhannsson and Sjöfn Sigurgísladóttir, Matís' CEO, wrote the book.
A review of the book can be found here.