Recently, an article was published about the Fagur fisk episodes that were shown on RUV with very few good accolades.
The news is published on Ny Nordisk Mat's website and reads as follows:
ICELAND: On Icelandic TV you can now every Sunday at 19.35 on RUV, channel 1, see "Beautiful Fish" - "Fagur Fiskur" in Icelandic - which should inspire to eat Iceland's many fish in just as many ways. The idea started with Matís with a scientific thesis, where Gunnþórunn Einarsdóttir concluded that young people lack both knowledge and encouragement to eat fish. Together with product designer Brynhildur Pálsdóttir and SAGA Film, it has now become a series of TV shows where the fish plays the main role. See website here: www.fagurfiskur.is/.
More on: www.nynordiskmad.org
More about Beautiful fish on Facebook, á www.fagurfiskur.is and by Gunnþórunn Einarsdóttir, Matís employee and founder of Fagur fisk, gunnthorunn.einarsdottir@matis.is.