Contact
Kolbrún Sveinsdóttir
Project Manager
kolbrun.sveinsdottir@matis.is
Very interesting B.Sc. project ended this summer at the Agricultural University of Iceland. The project was carried out by Eva Margrét Jónudóttir and the project was to examine the attitudes and buying behavior of Icelandic consumers of horsemeat.
The results were particularly interesting and were stated, among other things
- horse and foal meat is not prominent enough and visible in stores all over the country
- most of those who took part in the study were really positive and welcomed the discussion about horsemeat
- 96% of the participants had tasted horse and / or foal meat
- those who had not tasted were not interested, either because they did not eat meat over their heads or because they felt it was like eating their dog and thought it was wrong because of emotions
More information can be found at The shipwreck and at Eva Margrét Jónudóttir.
Photo: Oddur Már Gunnarsson