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Food health claims: Deadline for submission extended

It has been decided to extend the deadline for submitting answers in a survey of attitudes towards health claims on food until the end of next month. There was a software failure that made it difficult for some participants to answer the questions. Now the software is up and running, so participants can submit answers.

This is a pan-Nordic survey, the aim of which is to examine consumers' attitudes towards health claims and how they understand different health claims on food. The results of the survey will be presented in all countries, as well as food companies, consumer organizations and authorities.

European regulations on food health claims are in the pipeline and the results of the survey will be used to influence its content. There is a growing trend for food to be labeled with so-called health claims. There may be claims about the nutritional content of foods, such as low-fat, cholesterol-free, low-calorie, and the effects of consuming individual foods on the health of consumers.

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