News

Horse meat! Beef! Do Icelanders know the difference?

University Day 2013 will take place tomorrow. There will be a lot of fun at the University of Iceland, where students, teachers and Matís staff will offer the Meat Challenge 2013 at the booth of the Faculty of Food and Nutrition at Háskólatorg,

The meat challenge takes place between 13 and 14:30. The purpose of the challenge is to allow Icelanders to assess whether they find a difference between horsemeat on the one hand and beef on the other, but also to arouse interest in the projects that food scientists around the world are working on.

There are great opportunities in Icelandic food production and Icelanders are realizing that. It is possible to build up lasting value in the food and biotechnology industry, whether this is intended with exports in mind or as a supplement to what Iceland has to offer all year round, for example in travel-related food production.

For further information Steinar B. Aðalbjörnsson, marketing director of Matís.

More about food science: www.framtidarnam.is

More about University Day 2013: www.haskoladagurinn.is/

EN