From the 17th to the 24th of August 2008, a course called Interplay of sensory evaluation, consumer and marketing factors in product development (Integrating sensory, consumer and marketing factors in product design). The course will be held in Reykjavík.
The aim is to utilize information on sensory evaluation, consumers and market factors in product development.
According to Emilía Martinsdóttir, head of the Matís Processing Department, and one of the organizers of the course, the purpose of training doctoral students is to use sensory evaluation methods and consumer surveys in product development, innovation and marketing. The task of the course will be to produce a healthier version of a product that is already on the market. A healthier product can be, for example, a product with a lower content of saturated fat or salt.
Lecturers will be international experts and every day there will be lectures with practical exercises to shed light on the subject. Emilia says that the course is
an excellent opportunity for Nordic doctoral students and other students in this field.
See the advertisement for the course in Icelandic
Information can also be found on the website NordForsk