The town festival "Fiskidagurinn mikli" will be held on Saturday 10 August in Dalvík. The festival gives visitors and walkers the opportunity to taste a variety of fish dishes and soups. Matís will be one of the sponsors of the festival next year.
The big fish day is the annual town festival in Dalvík where fish consumption is in the foreground. The big fishing day is held on the Saturday after the shopping weekend. There, fish processors and locals offer various fish dishes that the public can taste. Innovative dishes are often available, which remind us that seafood is an excellent ingredient that offers great potential. One of the most popular dishes on Fish Days is, for example, fish burgers that are grilled on an 8 meter long grill.
Everyone is allowed to eat as much as they can
On the Friday night before the big Fish Day, the big Fish Soup Night is held, but then the locals invite guests and pedestrians to taste home-made fish soup that each family has prepared to their liking.
The festival is therefore largely based on a positive experience of fish consumption and thus promotes it. This is extremely positive, as we at Matís believe that increased fish consumption is good for the nation's public health. In Iceland, fish consumption has been hit hard, despite the fact that health effects are well known. As one of Matís' goals is to improve public health, we focus on encouraging fish consumption and promoting innovation in food production. It is therefore a great pleasure to take part in this festival. This year, Matís will present its operations with Grímur Kokk, but the companies have had a good collaboration since 2008 and are now working on the development of consumer-friendly products that have been enriched with organic substances from seafood.
It is a real pleasure for us to announce that Matís will be the sponsor of the Great Fish Day 2014!
More information about the festival can be found on the website Great Fish Day.