FULL BORG MATAR / Reykjavík Real Food Festival
is a food and harvest festival dedicated to Icelandic food and food culture. Matís participates and invites visitors and pedestrians to come to Matís' headquarters at Vínlandsleið 12 (Grafarholt) on Thursday 15 September. at 14-17 (advertisement).
At Matís' open house, there will be micro-lectures about small-scale food production and about the projects that Matís has worked on with individuals, eg farmers and companies all over the country. There will also be several companies and entrepreneurs presenting their work and offering a "taste" of the products that have been produced. Matís will also open a new website, www.kjotbokin.is, which is a comprehensive source of information on everything related to meat.
Matís has strong operations all over the country and in some places you can find the so-called Matísmiðjar Matís. The facilities can vary from one workshop to another, but what they all have in common is that there is a wide range of food processing equipment and tools and other facilities that the processing requires. Users receive training on the equipment and free access to the production of the products that are possible with regard to facilities and equipment and issued licenses by the health authorities.
The food factories regularly hold courses on the production and processing of various products as well as courses on internal control. Matís food factories are in Flúðir and á Harbor in Hornafjörður.
Further information about Matís' establishments and Matarsmiðjur can be found here.
The festival FULL BORG MATAR will be held for the first time on 14 - 18 September with the hope that it will gain a permanent place in the nation's annual food calendar. There are many opportunities for companies, institutions and NGOs to join the festival, in addition to which most consumers should find something there that tempts the taste buds.
Market, restaurant banquets and open calendar of events
A sale and marketplace for food and refreshments will be offered in the center of Reykjavík, where it will be possible to sell and promote products and services directly to consumers. Restaurants will offer festive menus from Icelandic ingredients during the festival, but the restaurants that are responsible for the best-executed menus will receive special recognition at the end of the festival. Companies, institutions and NGOs can join the festival by setting up events that will be presented in the festival's joint calendar. Emphasis is placed on companies, NGOs and institutions finding a channel for their products and services and that the festival will be both accessible and exciting for consumers.
The festival is an open forum about everything related to the nation's food and food culture and all ideas are welcome. If you have an idea for an event or topic that would be interesting to link to the festival, please contact us.
Partners
The festival could not be held without the support of partners who have put a lot of help and effort into preparation.
The sponsors of the festival are City of Reykjavík, The Confederation of Icelandic Industries, Sheepmeat Marketing Council, Iceland Responsible Fisheries, Garðyrkjumanna Sales Association and the Icelandic Pig Breeding Association.
Collaboration and consultation has taken place with a number of individuals, associations and institutions in the preparation of the festival, most notably Íslandsstofa, Samtök Ferðaþjónustan, Beint frá býli, Matís and Matvís association of craftsmen in the food and restaurant industries.
Project Management Office
The project board's office is located in the premises of Nýsköpun and the Entrepreneurship Center Innovate in Tæknigarður, Dunhaga 5, 107 Reykjavík
Phone: 820 1980; email: info@fullborgmatar.is.
For further information, contact Matís Steinar B. Aðalbjörnsson, marketing manager.