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Food is valuable - new trends and food marketing

Food is of great value is the title of a conference that will be held in Silfurberg in Harpa today, Thursday 19 May. A co-operation forum on Matvælalandið Ísland will host the conference and focus on the future and ways to increase the value of the food resources that Icelanders have.

The keynote speaker at the conference is Birthe Linddal, a Danish expert in futurology, who gives a talk on the latest trends and trends in the food sector. A number of other presentations will be given on new ways to increase the value of products, the policy of Icelandic companies and experience stories will be told of innovative methods to reach consumers. Gunnar Bragi Sveinsson, Minister of Fisheries and Agriculture, addresses the guests, while Hörður Kristinsson, Director of Research and Innovation at Matís, will chair the conference.

The conference begins with a lunch refreshment at 12.00 in the care of the chefs Gunnar Gunnar Kristinsson, head chef in Harpa, and Gísli Matthías Auðunsson, owner of Slipp in the Westman Islands and Food and drink in Reykjavík.  

Matvælalandið Ísland is a co-operation platform between the Farmers' Association of Iceland, the University of Iceland, Íslandsstofa, Matís, the Association of Tourism, the Association of Companies in the Fisheries Sector, the Association of Industry and the Ministry of Industry and Innovation. This is the fourth time that these parties are holding a conference under the auspices of Matvælalandið Ísland, but the first was in November 2012.

Further information on the website of the Confederation of Icelandic Industries, www.si.is.

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