The company Loyalty from the sea began the development of spicy silver and salt-puree in 2006, but that year it was awarded a grant from the AVS Research Fund's small project category to develop a product from Icelandic food algae and examine whether the market for those products is opening domestically, examine whether the market is large enough to it pays to take care of it and consider selling sales to foreign health and consumer goods markets. Hollusta from the sea and Matís now plan to complete product development on the above-mentioned product.
The project will review recipes, packaging and appearance in order to highlight the image and properties that are sought, ie. a tasty product with a good shelf life that also brings health and quality. Then a production process will be designed for processing and packaging of the product.
Spicy salt and puree salt, mashed salt, is a new delicacy. There is a spicy kelp in the market abroad, but it is not known that there are spicy salts for sale. This is an exciting product that will no doubt fit in well with the country, given the growing interest in Icelandic cuisine in Iceland, such as sushi, where dried food algae play a major role.
The founder of Hollusta úr hafinu ehf is Eyjólfur Friðgeirsson and the project manager on behalf of Matís is Þóra Valsdóttir. According to Þóra, work on the project will begin in full force in September, but she says that the best time to collect silver is in the spring and autumn.
The AVS fund and Matís are supporting the new project.