The dried fish producer Gullfiskur used an innovative flavor in an advertisement in the media when the company referred to Matís' report on the health of dried fish. The ad, which is called Protein Bomb, says that according to a new report from Matís, dried fish is even healthier than previously thought.
Matís' report, published in mid-2007, states that dried fish is a very healthy food, light, nutritious and rich in protein. It states that dried fish is a rich source of protein with an 80-85% protein content.
It has become increasingly clear that fish protein is important in terms of hygiene. For example, fresh haddock has a 17-19% protein content, while haddock dried fish has a 75-80% protein content. It is estimated that a healthy adult needs 0.75 g of protein per kg of body weight. Therefore, a man weighing 70 kg needs 53 g of protein per day. To get this amount from dried fish, he needs to eat over 66 g. A woman weighing 55 kg needs 41 g of protein a day, or 51 g of dried fish.
Dried fish is therefore suitable for those who seek to get additional protein from their diet, such as for people who do mountaineering or sports and fitness. Furthermore, it has been found that the salt content is somewhat higher in dried fish that is dried indoors than fish that is dried outdoors. However, the salt content of the product can be controlled and it is therefore easy to control such use. Trace elements (elements) are well within the recommended daily allowance, except selenium. The amount of selenium in 100 g is three times the recommended daily dose but is not considered harmful in any way.
You can read Matís' report on the health of dried fish here.
Gullfisk's advertisement is here.
