A co-operation forum on Matvælalandið Ísland will hold a conference on the uniqueness of Icelandic food production on Wednesday 10 April at 10-12 at Hilton Hotel Nordica.
The title of the conference is What can you be invited to eat? Unique position and competitive advantage in food production and tourism. The conference will discuss the value of the specialty and the challenges that many nations face in their food production. Demands for safe food, gaining a foothold, respect for the environment and resources, improving public health and healthy livestock will have a major impact on food production around the world in the coming years. Food is playing an increasingly important role in people's travel experiences and is therefore an important issue in tourism.
Henk Jan Ormel, Veterinary Adviser at the United Nations Food and Agriculture Organization (FAO), discusses the link between food safety and human and animal diseases and how to combat foodborne illness. The uniqueness of Icelandic food production and how to demonstrate it will be discussed, as well as examples of how uniqueness is used in marketing. At the end there will be a panel discussion.
To Matvælalandin stand Industry Association, Icelandic Farmers' Association, Matís, Íslandsstofa, Tourism Association, Association of companies in the fishing industry, Iceland's food resources and University of Iceland .
Here you can register for the conference.