Will a new Icelandic skyrocketing product win an award at Ecotrophelia Europe, as the most promising and eco-friendly innovation idea in the food sector in 2011?
In collaboration with Matís, Nýsköpunarmiðstöð Íslands and other parties, Jón Trausti Kárason, Kjartan Trauner, Jökull Vilhjálmsson and Andri Freyr Þórðarson have developed a product that won the Icelandic Ecotrophelia competition and they are therefore on their way to the big competition which takes place in Cologne 9th and 10 October next.
The product in question is skyr, which contains kelp of the type Marínkjarn from Breiðafjörður, but the kelp was the starting point in the conceptual work of the product development.
In addition to Marínkjarnan, the product contains organic milk from BioBú, Icelandic blueberries, organic flower honey and furthermore it contains no added sugar or additives!
We all know about the benefits of skyr consumption. With the raw materials that are now added to the skyr, the product acquires a completely new loyalty image. The antioxidant properties of blueberries are well known and kelp also contains lots of vitamins and minerals as well as a wide range of antioxidants. The organic flower honey gives the product such a moderately sweet taste.
The sky will be introduced and people can taste it at the Fisheries Exhibition in Kópavogur on Saturday 24 September, at 13-15.
Do not miss this opportunity!
For further information, contact Jón Trausti Kárason, tel. 663-7904 or jon.trausti@matis.is, Guðjón Þorkelsson or Steinar B. Aðalbjörnsson.