The fast food restaurant Kokkur in Höfn in Hornafjörður has started selling lobster soup through a carport. This is a gourmet lobster soup made from local ingredients. The Chef's Lobster Soup is the result of a collaboration with Matís, and the Chef has, among other things, been assisted by food designers and food scientists who work on behalf of Matís to make the idea of selling lobster soup through a car hatch a reality.
Experience
It is undeniably a special and powerful experience to buy such an impressive product as a gourmet lobster soup in a carport at a fast food place. To add to the excitement, the soup is served in a beautiful recyclable packaging and comes with a napkin that refers to the only true red checkered picnic tablecloth. A wooden spear with freshly grilled lobster is included with the soup.
Premium ingredients
The Lobster Soup brand is a coat of arms, which refers to the quality of the product and the fact that it is from the lobster capital of Iceland. The soup contains only premium ingredients, but the base is of course horned lobster.
Slow cooking - The key to making lobster soup is nutrition. No less than a full working day goes into the lobster soup making where the only true lobster flavor is conjured up with a right boil for a long time under the strict supervision of skilled chefs.
Food culture
The Chef's Lobster Soup is a unique high-quality fast food that has a strong reference to its origins and environment, but is at the same time an international delicacy. The product seeks to promote the strong lobster tradition of the area. In this way, you can experience a gourmet soup that would be worthy of any restaurant, in a quick, cheap and innovative way.
The collaboration between Matís and the Chef
The Chef's Lobster Soup is the result of a collaboration with Matís, which sells comprehensive consulting and access to product development facilities to transform ideas into quality food. The chef has, among other things, been assisted by food designers and food scientists working for Matís to make the idea of selling lobster soup through a car hatch a reality.
History of the Chef
The brothers Jón Sölvi and Valgeir, opened the fast food restaurant Kokkur in style in November 2007, where all products are processed through a car hatch. It can be said that the term "fast food" has taken on a new and inspired meaning, but Jón Sölvi is an experienced artisan chef who had until then worked at the finest restaurants in the country. Opening a small place like Kokkur perfectly describes Jón's mentality. It is not the size but the quality and originality that matters in his mind.
The picture shows Guðumundur H. Gunnarsson, Matís' department manager in Höfn, getting lobster soup "straight into the car."
For more information about the project, please contact:
Valgeir Ólafsson (Second owner of the Chef): 899-4430, valgeir@ogsvo.is
Brynhildur Pálsdóttir (food designer): 849-9764, brynhildur.palsdottir@matis.is
Guðmundur Gunnarsson (department manager at Matís): 858-5046, ghg@matis.is