Matís has joined forces with the municipalities of Snæfellsnes and launched a campaign for food production in the area. The company has hired two employees to work in the company's new office in Snæfellsnes and they will start working in the next few days.
For a long time, Matís has looked at opportunities in Snæfellsnes, as there is great potential for increased value creation related to food in Breiðafjörður. The great life of Snæfellsnes is characterized by great growth and ambition, but both municipalities and employers support the initiative. Matís wants to support and work with local people on the development of food production and related industries in the area, for the benefit of all parties.
There are great opportunities in Breiðafjörður. The fishing industry is strong there, but in addition there are opportunities for utilization of other and sometimes underutilized raw materials in the area. For example, there is great potential for better utilization of slag, kelp and seaweed.
One of the main challenges for Matís employees in the area will be to research and utilize the bioactivity of the various raw materials found in the area. It is hoped that it will be possible to develop valuable actual consumer products or ingredients in food and other products. Examples of such products include kelp skies developed by Matís employees in collaboration with parties in the area. The sky, which has attracted a lot of attention, uses a marine core from Breiðafjörður. There are more opportunities for the production of general foods, target foods and dietary supplements from these active ingredients.
Matís staff is looking forward to dealing with upcoming projects with the municipalities in the area, companies and all locals. Food production in the area will increase, which will lead to increased results and increased value creation in the food industry in Snæfellsnes, by Breiðafjörður and for the whole community.
For further information Sveinn Margeirsson, CEO of Matís, tel. 422-5000.