The management of the Wholefoods Market retail chain came to Matís recently and got to know the company's operations.
Wholefoods Market (www.wholefoodsmarket.com/) is a large US retail chain that began operations in the state of Texas in 1980. The retail chain has operations in over 270 stores in the United States and in England and is best known for selling food that has been as little involved in production as possible. For example, the retail chain's selection of organically grown foods is among the best known in the world. The company has also placed great emphasis on knowing where food comes from and has been particularly interested in origin labeling. Wholefoods Market's visit to Matís was, among other things, precisely for the purpose of getting to know food labeling better, but Matís has been at the forefront of research in this area.
The next day, Baldvin Jónsson, who is Iceland's liaison with Wholefoods Market, gave a very interesting lecture for Matís employees on the chain's operations and the company's value. This lecture aroused great interest in the opinion of some who listened that many of the practices and values of Wholefoods Market could be modeled in this country.
Attached are photos from the visit.