Matís Staff

Jónas Rúnar Viðarsson

Director of Business and Development

Group: Management

Phone: +354 4225107/8585107

Email: jonas@matis.is

Focus Areas:

Fish, Quality, Traceability, Market, Sustainability

Peer-reviewed Articles:
  • Cristina Silva, Hugo Mendes, Mafalda Rangel, Laura Wise, KarimErzini, Maria deFátima Borges, Marta Ballesteros, Jose Luis Santiago, Aida Campos, Jonas Viðarsson, Kåre N. Nielsen.. Development of a responsive fisheries management system for the Portuguese crustacean bottom trawl fishery: Lessons learned. - (2015). Marine Policy, 52, 19-25.

  • Jose L. Santiago, Marta A. Ballesteros, Rosa Chapela, Cristina Silva, Kåre N. Nielsen, Mafalda Rangel, Karim Erzini, Laura Wise, Aida Campos, Maria F. Borges, Antonello Sala, Massimo Virgili, Jónas R. Viðarsson, Alan Baudron, Paul G. Fernandes.. Is Europe ready for a results-based approach to fisheries management? The voice of stakeholders - (2015). Marine Policy, 56, 86-97. https://doi.org/10.1016/j.marpol.2015.02.006

  • Carmen Blanco-Fernandez, Karim Erzini, Sara Rodriguez-Diego, Pablo Alba-Gonzalez, Ndiaga Thiam, Fambaye Ngom Sow, Mamadou Diallo, Jónas R. Viðarsson, Duarte Fernández-Vidal, Jorge MS Gonçalves, Mafalda Rangel, Kim Stobberup, Eva Garcia -Vazquez, Gonzalo Machado-Schiaffino. Two Fish in a Pod. Mislabelling on Board Threatens Sustainability in Mixed Fisheries - (2022). Front. Mar. Sci., Sec. Marine Fisheries, Aquaculture and Living Resources, Volume 9.

  • Juliana Arias, Unn Laksá, Benvido D'Oliveira Fonseca, Mamadou Diallo, Khallahi Brahim, Alexandre Rodríguez, Sonia Martin Doblado, Juliana Antunes Galvão, Jónas R. Viðarsson, Ragnhildur Friðriksdóttir. Results-based management in practice: Lessons learned and policy recommendations from the implementation of RBM in European fisheries outside Europe - (2022). Marine Policy, Volume 139, . 10.1016/j.marpol.2022.105038

  • Thuy Thi Thanh Pham, Ragnhildur Friðriksdóttir, Charlotte T. Weber, Jónas R. Viðarsson, Nikos Papandroulakis, Alan R. Baudron, Petter Olsen, Juliana A. Hansen, Unn Laksá, Paul G. Fernandes, Tarub Bahri, Sigurður Ö. Ragnarsson & Michaela Aschan. Guidelines for co-creating climate adaptation plans for fisheries and aquaculture - (2021). Climatic Change, 164(62), .

  • Juliana Antunes Galvão, Sveinn Margeirsson, Cecilia Garate, Jónas Rúnar Viðarsson, Marília Oetterer. Traceability system in cod fishing - (2010). Food Control, 21(10), 1360-1366.

  • Donnelly, KA-M., Olsen, P., Vidarsson, JR, Ziegler, F.. Supply chain expectations for tool to calculate sustainability of white fish products at a batch level - (2013). Economic fisheries research, 23(1), 37-44.

  • Sigurdardottir, S., Johansson, B., Margeirsson, S., Vidarsson, JR. Assessing the impact of policy changes in the Icelandic cod fishery using a hybrid simulation model - (2014). The Scientific World Journal, , .

  • Silva C., Mendes H., Rangel M., Wise L., Erzini K., deFátima Borges M., Ballesteros M., Santiago JL, Campos A., Viðarsson J., Nielsen KN. Development of a responsive fisheries management system for the Portuguese crustacean bottom trawl fishery: Lessons learned - (2015). Marine Policy, 52, 19-25.

  • Santiago JL, Ballesteros M., Chapela R., Silva C., Nielsen KN, Rangel M., Erzini K., Wise L., Campos A., Borges MF, Sala A., Virgili M., Vidarsson JR, Baudron A ., Fernandes PG. Is Europe ready for a results-based approach to fisheries management? The voice of stakeholders - (2015). Marine Policy, 56, 86-97.

  • Pastrav, C., Sigurdardottir, S., Vidarsson, JR, Danielsdottir, AK. Agent based model of fisher behavior as a dynamic constraint resolution problem - (2016). Winter Simulation Conference (WSC), 2016, 3120-3121.

  • Pardo, MA, Jimenez, E., Viðarsson, JR, Ólafsson, K., Ólafsdóttir, G., Daníelsdóttir, AK, Perez-Villareal, B .. DNA barcoding revealing mislabeling of seafood in European mass catering - (2018). Food Control, 92, 7-16.

  • Nielsen, M., Asche, F., Bergsen, O., Blomquist, J., Henriksen, E., Hoff, A., Nielsen, R., Viðarsson, JR, Waldo, S.. The myth of the poor fisherman: Evidence from the Nordic countries - (2018). Marine Policy, 93, 186-194.

  • Reports:
  • Processing utilization of abalone roe

  • 100% fish in the Great lakes region: Lake Whitefish (Coregonus clupeaformis) full utilization

  • Proceedings from a conference on "Environmental impacts and energy transition in the Nordic seafood sector"

  • Cross-ownership in the Icelandic seafood industry and the potential effects on UK supply: A Matis report for Seafish and the Grimsby Seafood Cluster

  • Supply Chain Network analysis and recommendations for improved logistics within the SUPREME project

  • 100% fish in the Great lakes region Lake Whitefish (Coregonus clupeaformis)
    full utilization

  • Proceedings from a conference on Remote Electronic Monitoring in fisheries, held in Reykjavík 7 Nov. 2019

  • Supply chain process mapping for the SUPREME project

  • Silver Carp: Identification of utilization alternatives

  • Hunting, processing and exporting of live bait king

  • Comparison of transportation bins for whole fresh fish / Comparison of transportation bins for whole fresh fish

  • Catching, processing and marketing of Neptune whelk

  • Coastal fisheriers in the N-Atlantic / Kystfiskeri

  • Authenticate: Workshop proceedings

  • Overview of available methods for thawing seafood / Solutions available for thawing seafood

  • By-products from whitefish processing / By-products from catfish processing

  • Landing obligation on cod heads from factory vessels

  • Coastal fisheries in the North Atlantic / Small boat fishing in the North Atlantic

  • Coastal communities and coastal fisheries in the N-Atlantic (Kystsamfund): A summary report on conference proceedings

  • Life Cycle Assessment on fresh Icelandic cod loins

  • Investment management in freezer trawler operations

  • Coastal fisheries in Iceland / Small boat fishing in Iceland

  • New technology for the Nordic fishing fleet - Proceedings from a workshop on fishing gear and effective catch handling held in Reykjavik October 1st and 2nd 2013

  • Fisheries management for the future / Fisheries management for the future

  • BADMINTON (Bycatch And Discards: Management Indicators, Trends and LocatiON)

  • Quality of coastal fishing catches 2011

  • Small vessels - Optimizing catch value

  • Catching, processing and export of live ocean clam

  • Processing in line boats / Processing in line boats

  • Let's look at the yellow from fishing in the stomach - a study of factors that affect the value of cod / Factors influencing the quality and value of the Icelandic cod; a value chain perspective

  • The effect of different cooling techniques on the quality changes and shelf life of whole cod (Gadus morhua)

  • Computer controlled scraping knives for filleting machines

  • Supply chain of Icelandic containerized fish to the UK / Supply chain of Icelandic containerized fish to the UK

  • BOOK CHAPTERS

    Jónas R. Viðarsson, Marvin I. Einarsson, Erling P. Larsen, Julio Valeiras, and Sigurður Örn Ragnarsson. (2019). Onboard and vessel layout modifications. Sven Sebastian Uhlmann, Clara Ulrich, and Steven J. Kennelly (eds.). The European Landing Obligation: Reducing Discards in Complex, Multi-Species and Multi-Jurisdictional Fisheries (pp. 319-332). Switzerland: SpringerOpen. https://doi.org/10.1007/978-3-030-03308-8

    William A. Karp, Mike Breen, Lisa Borges, Mike Fitzpatrick, Steven J. Kennelly, Jeppe Kolding, Kåre Nolde Nielsen, Jónas R. Viðarsson, Luis Cocas, and Duncan Leadbitter. (2019). Strategies Used Throughout the World to Manage Fisheries Discards – Lessons for Implementation of the EU Landing Obligation. Sven Sebastian Uhlmann, Clara Ulrich, and Steven J. Kennelly (eds.). The European Landing Obligation: Reducing Discards in Complex, Multi-Species and Multi-Jurisdictional Fisheries (pp. 3-26). Switzerland: SpringerOpen. https://doi.org/10.1007/978-3-030-03308-8

    Kelly M. James, Neill Campbell, Jónas R. Viðarsson, Carlos Vilas, Kristian S. Plet-Hansen, Lisa Borges, Óscar González, Aloysius TM van Helmond, Ricardo I. Pérez-Martín, Luis Taboada Antelo, Jorge Pérez-Bouzada, and Clara Ulrich. (2019). Tools and Technologies for the Monitoring, Control and Surveillance of Unwanted Catches. Sven Sebastian Uhlmann, Clara Ulrich, and Steven J. Kennelly (eds.). The European Landing Obligation: Reducing Discards in Complex, Multi-Species and Multi-Jurisdictional Fisheries (pp. 363-382). Switzerland: SpringerOpen. https://doi.org/10.1007/978-3-030-03308-8

    REPORTS

    Jónas R. Viðarsson, Max Nielsen, Gunnar Þórðarson, Gudmundur Stefansson, Pavel Salz. (2022). Nordic and north European flatfish value chains. TemaNord, Nordic council of ministers. http://dx.doi.org/10.6027/temanord2022-559

    FAO. 2020. FAO e-learning Academy: Climate-smart fisheries and aquaculture. https://elearning.fao.org/course/view.php?id=544

    Audun Iversen, Edgar Henriksen, Jonas Viðarsson, Gunnar Þórðarson, Unn Laksá, Magni Laksafoss. (2020). "Fish and folk" Fisheries policy and its influence on employment and settlement in fisheries dependent societies in The Faroese Islands, Iceland and Norway. Nofima report 2/2020. ISBN 978-82-8296-618-4

    Mike Fitzpatrick, Jónas R. Viðarsson and Marvin I. Einarsson. (2018). A study to identify potential uses for unwanted catches landed in Ireland under the Landing Obligation. BIM report, Ireland's Seafood development Agency, Dublin, Ireland, pg. 56. https://bim.ie/wp-content/uploads/2021/02/BIM-Unwanted-Catches-Report.pdf

    Jónas R. Viðarsson, Marvin Ingi Einarsson, Sigurður Örn Ragnarsson, Unn Laksá, Rannvá Danielsen, Audun Iversen, Edgar Henriksen, Tønnes Berthelsen, Heather Manuel, Tom Brown, David Decker, Henrik S. Lund, Bengt Larson and Carl-Axel Ottosson. (2018). Nordic coastal fisheries and communities: Status and future prospects. TemaNord 2018:507 Nordic Council of Ministers. Copenhagen, Denmark. http://dx.doi.org/10.6027/TN2018-507

    Max Nielsen, Ayoe Hoff Rasmus Nielsen, Staffan Waldo, Johan Blomquist, Frank Asche, Ole Bergesen, Jónas R. Viðarsson, Sigridur Sigurðardóttir and Ragnheiður Sveinþórsdóttir. 2017. Employment and salary of Nordic coastal fishermen. TemaNord 2017:558. Nordic Council of Ministers. Copenhagen, Denmark. http://dx.doi.org/10.6027/TN2017-558

    Unn Laksá, Magni Laksáfoss, Ólavur Gregersen, Jónas R. Viðarsson, Rannvá Danielsen, Ásbjörn Jónsson and Audun Iversen. 2016. Everything ashore: A feasibility study. Norden.

    Jónas R. Viðarsson, Olavur Gregersen, Petter Olsen, Valur N. Gunnlaugsson, Durita R. Djurhuus, Þorvaldur Finnbjörnsson and Anna María Pétursdóttir. 2015 WhiteFishMaLL: North Atlantic Whitefish Marine Living Lab. Nordic Innovation publication. Oslo, Norway. ISBN 978-82-8277-073-6

    Edgar Henriksen, Roger Larsen, Sveinn Margeirsson, Mike Pol, Lasse Rindahl, Bjarti Thomsen and Jonas Vidarsson. 2010. Hooked on longline – Proceedings from a workshop on long-lining in Reykjavik October 19th and 20th 2010. Nofima Report 39/2010.

    Sveinn Margeirsson, Torgeir Edvardsen. 2009. Innovation in the Nordic marine sector. Oslo, Nordic Innovation Centre, 50 pg.

    Ásbjörn Jónsson, Jónas R. Viðarsson and Sigurjón Arason. Utilization coefficients for catfish species. Matís Report 40-09, 26 p. Closed report.

    PRESENTATIONS AT THE CONFERENCE/CONFERENCE PRESENTATIONS

    Jónas R. Viðarsson. 2023. Matís R&D on alternative proteins for Aquafeed. Presentation at the North Atlantic Seafood Forum in Bergen 7.3.2023.

    Jónas R. Viðarsson. 2020. Icelandic whitefish industry: A deep dive. Presentation at a webinar titled "Whitefish Outlook by Grimsby and Humber Seafood Forum" held 25.6.2020

    Jónas R. Viðarsson. 2019. Remote Electronic Monitoring in fisheries. Session at the Icelandic fisheries conference. 7 November 2019. Reykjavík, Iceland.

    Jónas R. Viðarsson. 2019. Fishery and seafood fraud. Seminar on food fraud (Felles Nordisk Trusselvurdering, Matsvindel) organized by Nordic food safety authorities and the Nordic council of ministers. 24 September 2019, Reykjavík, Iceland.

    Jónas R. Viðarsson. 2018. Automation and optimization in the Icelandic seafood industry: Lessons learned from Iceland. Presentation in a session on labor constraints at the Scottish Seafood Summit held in Aberdeen 26-27 March 2019; organized by Seafish, Aberdeen, Scotland.

    Jónas R. Viðarsson. 2018. Fishery and seafood fraud. Seminar on food fraud (Felles Nordisk Trusselvurdering, Matsvindel) organized by Nordic food safety authorities and the Nordic council of ministers. 11-12 December 2018, Copenhagen, Denmark.

    Jónas R. Viðarsson. 2018. Handling and utilizing discards: tools and infrastructure needed. Workshop with Greek Fishermen. 24. January 2018. Thessaloniki, Greece.

    Jónas R. Viðarsson. 2018. Handling and utilizing discards: tools and infrastructure needed. Workshop with Greek authorities. Hellenic Society for the environment and culture. 23. January 2018. Athens, Greece.

    Jónas R. Viðarsson. 2018. Iceland Cod Processing. Presentation at a conference titled "cod - building the fishery of the future" organized by the Canadian Center for Fisheries Innovation. 28-29 November 2017. Gander, Newfoundland.

    Jónas R. Viðarsson. 2017. Food Integrity and food fraud in the Nordic countries. Workshop/Conference in the Authenticate project – supported by the Nordic Council of Ministers. 14-15. November 2017. Torshavn, Faroe Islands.

    Jónas R. Viðarsson. 2017. Discard Bans and improved utilization of rest raw materials. Presentation at the World Seafood Congress 2017. Reykjavik, Iceland, 12 September 2017.

    Jónas R. Viðarsson. 2017. Coastal fisheries and sustainability. Presentation at the World Seafood Congress 2017. Reykjavik, Iceland, 11 September 2017.

    MA Perdo, E. Jimenez, JR Vidarsson, K. Ólafsson, G. Ólafsdóttir and B. Pérez-Villareal. 2017. Results of a pan-European survey on fish mislabelling: a citizen science approach. FoodIntegrity 2017 Conference. Parma, Italy, 10-11 May 2017.

    Jónas R. Viðarsson. 2016. Fish by-products processing for food and food ingredients. Workshop on Aquatic food products and new marine value chains. Food 2030 Conference. Brussels, Belgium, 12-13 October 2016.

    MA Perdo, E. Jimenez, JR Vidarsson, K. Ólafsson, P. Olsen and B. Pérez-Villareal. 2016. Citizen science approach to identifying mislabelling in the fish sector: study design and potential impact in restaurants. Foodintegrity 2017 Conference. Prague. Czech Republic, 6-7 April 2016.

    Jónas R. Viðarsson. 2015. Using innovation to address Whitefish industry challenges. Presentation at the Marel Whitefish ShowHow. Copenhagen, Denmark, 26 November 2015.

    Jónas R. Viðarsson. 2015. Characteristics of whitefish and proper handling. Presentation at the Marel Whitefish ShowHow. Copenhagen, Denmark, 25 November 2015.

    Jónas R. Viðarsson. 2015. Batch-based calculation of sustainability impact. Presentation at the World Seafood Congress 2015. WSC and Seafood. Grimsby, UK 8 September 2015.

    Jónas R. Viðarsson. 2015. "Tailor-made methodologies for fish, the Whitefish project. Presentation at a conference title "Assuring the integrity of the food chain. FoodIntegrity and the SAFE consortium. Bilbao, Spain 27. March 2015

    Jónas R. Viðarsson and Valur Gunnlaugsson. 2014. Traceability to increase value. Presentation at a Nordic Seminar on Traceability attended by Food and veterinary authority officials from all of the Nordic countries. Icelandic Food and Veterinary Authority (MAST). Reykjavík, Iceland 21. Oct.

    Jónas R. Viðarsson. 2014. Scanning the horizon: trade and technology. Presentation at the Humber seafood summit. Seafish. Grimsby, UK, 18 September 2014.

    Edgar Henriksen and Jónas R. Viðarsson. 2014. Norge and Iceland: Likheter and ulikheter. Presentation at Nor-Fishing 2014. Trondheim, Norway, 19 August 2014.

    Jónas R. Viðarsson, Valur N. Gunnlaugsson. Can the fisheries model work in agriculture? Paper presented at the 2011 Agricultural Conference 2011.

    GENERAL ARTICLES/ARTICLES

    Jónas R. Viðarsson. 2023. Sustainability and energy transition in the fisheries sector. Sea Power 3/10 2023. https://issuu.com/sjavarafl/docs/sja_varafl_okto_ber_2023

    Jónas R. Viðarsson. 2023. Innovations and developments in the fishing industry and aquaculture at NASF 2023. Marine power 1/10 2023. https://issuu.com/sjavarafl/docs/sja_varafl_pa_skar_2023

    Jónas R. Viðarsson. 2023. Potential plenty. World fishing & aquaculture, Vol. 71, Issue 10. https://mercatormedia.cmail19.com/t/y-l-ndriljk-drdddytihh-j/

    Jónas R. Viðarsson. 2023. Research and development of new protein sources and more sustainable aquaculture feed. Sea power 3/8 2021. https://issuu.com/sjavarafl/docs/sja_varafl_okto_ber_2021

    Jónas R. Viðarsson. 2022. Long and close collaboration between science and industry. EuroFish, Issue 2, pg. 63-64. https://issuu.com/eurofish/docs/eurofish_magazine_2_2022?e=1376257/91295040

    Jónas R. Viðarsson. 2019. Legal dumping became illegal and hidden. Fish news. 11.03.2019.

    Jónas R. Viðarsson. 2019. Fish sold in an Icelandic style. Fish news. 17.01.2019. pp. 6-7.

    Jónas R. Viðarsson. 2019. Cheating with fish products. The core. 14.01.2019

    Jónas R. Viðarsson. 2018. Icelanders in the leadership of the EU's FarFish project. Fish news 15.04.2018

    Jónas R. Viðarsson. 2017. Icelanders in research on the catches of the European fishing fleet in the South Atlantic and the Indian Ocean. Surf fax. 2nd table 2017 pg.24-26.

    Jónas R. Viðarsson. 2017. The nation's soul has become hostile to discarding. Fish news. 28.09.2017 pg. 6-7.

    Jónas R. Viðarsson. 2017. Valuable catch must be handled well. The morning newspaper, 200 miles, 13.09.2017.

    Jónas R. Viðarsson. 2016. The worst examples of product fraud in the food industry can definitely be called organized crime. The farmer's newspaper, 20.10.2016. s. 16-17.

    Jónas R. Viðarsson. 2016. Seafood not exempt from the food fraud debate. Ægir, 109(7), s. 164-165.

    Jónas Rúnar Viðarsson. 2012. Environmental impact of fishery products studied. Ægir, 105 (1) p. 15.

    Jónas R. Viðarsson. All working with a longer death freeze. Cooling and handling at sea is a key factor in the processing quality of fish. Ægir, 104 (3), p. 8-9. http://www.matis.is/media/utgafa/krokur/AEgir,-104(3)-s.-8.pdf

    Jónas R. Viðarsson. 2011. Best to bleed into the flowing sea. Brimfax 1.tbl. 2011.

    Jónas R. Viðarsson. 2012. The situation has improved a lot. Brimfax 1.tbl. 2012.

    Jónas R. Viðarsson 2012. The slush cools the fish faster. Útvegsblaðat 8. tbl. 13 years

    Jónas R. Viðarsson 2008. Entry ticket to foreign markets. Business newspaper 18.7.2008

    Jónas R. Viðarsson 2013. Does the fish get a good environmental rating? Morning newspaper 14 March 2013.

    Jónas R. Viðarsson 2013. Discussion about fishing gear and catch handling. Attack space, September 2013 http://issuu.com/athygliehf/docs/soknarfaeri_sept2013_hq_lr

    Jónas R. Viðarsson, Valur N. Gunnlaugsson. Can the fisheries model work in agriculture? Paper presented at the 2011 Agricultural Conference 2011.

    Jónas R. Viðarsson, Valur N. Gunnlaugsson. Can the fisheries model work in agriculture? Paper presented at the 2011 Agricultural Conference 2011.

    POSTERS

    J. Viðarsson. 2023. FarFish: improving knowledge and management of EU fisheries outside Europe, while contributing to sustainability and long-term profitability. DG MARE Fisheries Science Seminar on Citizen sciences in fisheries research. Brussels 30 June 2023.

    J. Viðarsson, MA Pardo, G. Ólafsdóttir, K. Ólafsson, PB Sørdahl, BP Villarreal and P. Olsen. 2017. Food Integrity in the seafood industry. FoodIntegrity 2017 Conference. Parma, Italy, 10-11 May 2017.

    G. Eyjólfsdóttir, G. Stefánsson, S. Arason, JR. Viðarsson, S. Margeirsson. 2012. Work procedures in Icelandic fish markets and the use of requirement analysis for identifying potential improvement areas. Poster: TAFT conference in Florida 30 Oct – 2 Nov.

    G. Eyland, S. Ólafsson, S. Arason and JR. Vidarsson 2012. Feasibility analysis on the effects of a new regulation, that obliges Icelandic freezer trawlers to bring ashore cod heads. Poster: TAFT conference in Florida 30 Oct – 2 Nov.

    Maria Fatima Borges, Hugo Mendes, Michaela Aschan, Marta Ballesteros, Jure Brcic, Aida Campos, Rosa Chapela, Paul George Fernandes, Kristófer Gunnlaugsson, Olavur Gregersen, Anna Karlsdottir, Alberto Murta, Ólafur Ögmundarson, Gunnar Þórðarson, Antonello Sala, José L. Santiago, Sigríður Sigurðardóttir, Cristina Silva, Jónas R. Viðarsson, Massimo Virgili, Laura Wise and Anna Kristín Daníelsdóttir (2012) Ecological, Economic, Social, and Governance Indicators for Responsive Fisheries Management Systems: an EcoFishMan approach. Poster presented in Theme Session K: Managing in a complex environment; defining approaches for multiple species and ecosystems in ICES Annual Conference ICES 2012.

    INTERVIEWS

    Ásgeir Ingvarsson. (2013, March 14). Does the fish get a good environmental rating? Interview with Jónas R. Viðarsson. Morgunblaðið.

    2012. Krapinn cools the fish faster. Útvegsblaðið, 8. tbl. 13 árg.

    2012. The situation has improved a lot. Interview with Jónas R. Viðarsson. Brimfaxi, 1.tbl.

    Jónas R. Viðarsson. All to work with a longer death starCooling and handling at sea is a key factor in the processing quality of fish. Ægir, 104 (3), p. 8-9.

    2011. Best to bleed into the flowing sea. Interview with Jónas R. Viðarsson. Brimfaxi, 1st issue

    Viðar Þorsteinsson. (2008, July 19).  Admission tickets to foreign markets. Interview with Jónas R. Viðarsson. Nature.