Reports

Marketing and development of health bars with fish proteins / Health bars with fish proteins - development and marketing

Published:

01/09/2014

Authors:

Margrét Geirsdóttir, Aðalheiður Ólafsdóttir, Sóley Ósk Einarsdóttir

Supported by:

AVS (V 13 012‐13)

contact

Margrét Geirsdóttir

Project Manager

mg@matis.is

Marketing and development of health bars with fish proteins / Health bars with fish proteins - development and marketing

The aim of the project was to develop and market energy bars that contain fish proteins. In this way, a broader basis for MPF Ísland's protein products in Grindavík is formed from extra fish raw materials. The implementation of the project went well and different types of energy bars were tested, baked and frozen and with different ingredients. Good products were obtained but none were considered good enough for marketing, but further experiments are planned based on the experience gained in this project.  

The aim of the project was to develop and market health bars with fish proteins and thereby strengthen the seafood industry in Grindavík the hometown of MPF Iceland and thereby in Iceland. Different health bars were tried out and developed. Both frozen and baked types were processed but none was evaluated ready for marketing at this stage and further trials are therefore planned based on the presented findings.

Report closed until 01.09.2016

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