MmmmmSeafood is the name of a project sponsored by the Nordic Innovation Center (Nordisk InnovationsCenter). The name of the project can probably be translated as "Nammifiskur" in Icelandic, but its purpose is precisely to increase young people's interest in fish and seafood.
Despite the fact that more and more studies show a good effect of fish consumption on health, fish consumption is declining among young people. In recent years, Matís has been working on research into young people's fish consumption.
In fact, it is not just Icelanders who are worried about this unfortunate development, and in 2007 a co-operation project between Iceland, Norway and Denmark was established to strengthen the Nordic fisheries sector by developing new consumer-friendly product ideas for young people and young families to increase consumption of high-quality seafood. both at home and away from home (eg in school canteens).
To achieve this goal, a network (Nordic Seafood Network -NSN) will be established, with 31 participants from Norway, Denmark and Iceland. The network consists of nine fish producers, five retailers and restaurants, four marketing companies, five from governments and cities, two people from canteen chains, one food designer and five food research institutes.
Matís is currently holding a two-day meeting on the project, and in addition to the company, Icelandic participants include the Public Health Institute, Fylgifiskar and the City of Reykjavík's Department of Education.
The picture shows the participants in the meeting, which takes place on Skúlagata 4.