As reported here on the web in January, a project was recently launched on possible ways to increase fish consumption again, especially young people, but research shows that in many respects it should be a steep climb for that age group. Recently, an informative summary of the project was published in the magazine Ægi and can be read here in pdf format.
As readers of this website have no doubt noticed, a variety of discussions about the benefits of fish consumption have been prominent in recent weeks. This is how the Economist's recent discussion on the excellence of fish consumption, especially with regard to omega-3 fatty acids, was also published. report which shows that there are very few undesirable substances in fish from Icelandic waters. Then in January it was introduced project here at Rf, which aims to increase fish consumption again in this country, and the project is doing well in the sector in Ægi. The authors of the article, which is called "Where are Icelanders' fish consumption headed??” they are Emilía Martinsdóttir, head of department at Rf and Kolbrún Sveinsdóttir, food scientist.
But despite this positive news, surveys show that fish are becoming less and less popular with people, especially the younger generation. This is a matter of concern, as these are important consumers in the future. Decreasing fish consumption is no less a concern from a health point of view, as seafood and fish, for example, are an important source of vitamin D, which is essential for the body's calcium production and can work against osteoporosis in later life.
It is therefore not without reason that it was decided to launch a special initiative, which aims to stimulate the interest of younger generations in this country in fish.