Matís' consumer research

Matís needs participants for a consumer survey on products with neoproteins.

The products are on the one hand spreads (spreadable spread on bread) and on the other hand soft bread intended for people with chewing and swallowing difficulties. The products may contain proteins from insects or yeasts. All products in the survey are produced in approved food processing facilities and are safe for consumption.

Anyone who meets the conditions of the survey can participate, even if the other type of product is intended for people with chewing and swallowing problems.

Participation consists in showing up at Matís, Vínlandsleið 12 Grafarholti, tasting two types of products and answering questions about them. Those who complete the survey will receive a gift certificate worth 20 euros from Amazon. Coffee and cakes will be served after the survey. The survey will be divided by age, so that people from 18 to 44 years old will receive spreads, while people 45 years and older will receive soft bread. A survey of ointments is carried out 23 – 25 May but a survey of soft bread May 24 and 25. Timing is from 11:00 am to 1:30 pm and 3:30 pm to 5:00 pm every day. It takes about 20 minutes to complete the survey.

The aim of the survey is to find out the consumer's opinion on the products and attitudes related to them.

The survey is part of the project NextGenProteins, where work is being done on the development of three new types of proteins (neoproteins) and investigating how they can be used in food. The project aims to strengthen food safety and sustainability in protein production in Europe. The person responsible for the survey is the research institute TTZ in Germany, and a corresponding survey is conducted in Sweden and Germany.

The conditions for participation are as follows:

  • Being 18 years of age or older
  • Participating in household grocery shopping
  • Not working in the media or in the food industry
  • Being free from allergies to the following foods: eggs, wheat, soy, dust and shellfish

If you meet the conditions for participation and are interested in participating in this survey, please send a mail to Aðalheið Ólafsdóttir adalheiduro@matis.is where the following information appears:

  • Name
  • Age
  • Phone number
  • Email address

More information will be sent if there is interest in participating.

Best regards

Aðalheiður Ólafsdóttir

EN