The idea for the episodes came to Gunnþórunn Einarsdóttir, a food scientist Matís and Brynhildur Pálsdóttir, product designer. The shows are shown on RÚV on Sunday evenings at 19:35, and aim to present to the audience all the incredible possibilities in the wonderful ingredients found in the sea around the country.
Gunnþórunn's master's project in food science at the University of Iceland dealt with the state of fish consumption among young people in Iceland. The results of the project showed that there was a great need to strengthen both people's knowledge and consumption of seafood.
From this project, the idea arose to make a TV show where the seafood of the country was in the lead role. Gunnþórunn and Brynhildur got Svein Kjartansson the chef, Áslaug Snorradóttir the photographer and Sagafilm in a team to make the idea a reality. The idea was further developed and implemented by Áslaug, Sveinn and Hrafnhildur Gunnarsdóttir, directors at Sagafilm.
The production of the episodes was supported by AVS research fund in the fisheries sector.
You can access recipes, information and watch the episodes on the website www.fagurfiskur.is, you can also check out the show's Facebook page.