Trackwell and Matís have a long and successful collaboration and are projects like The margin manager, The Product Manager and FisHmark an example of a successful collaboration between the two companies. At the Innovation Square of the Confederation of Icelandic Industries, which was held on 23 and 24 May, Jón Ingi Björnsson, CEO of Trackwell, and Sveinn Margeirsson, CEO of Matís, signed a letter of intent for even closer cooperation.
In the above projects, and more, the Rannís Technology Development Fund has provided funding and provided financial support for the projects together with the AVS fund.
A key product of the companies' co-operation is and has been a catch registration system that Icelandic and foreign fisheries companies use to increase value creation, improve utilization and minimize the environmental impact of fishing.
It is clear that the projects that TrackWell and Matís have worked on together have given fisheries companies increased data transparency and thus facilitated the management of fishing and processing. It is important to utilize the data generated in the value chain in a systematic way to maximize the margin and profitability of the industry as a whole.
Trackwell and Matís are pleased with the current collaboration, its products and the opportunities that have been created when two powerful parties work together. The intention is to further increase the collaboration and increased emphasis will be placed on marketing issues where both parties ensure that each other's importance in joint projects is visible.
For further information Sveinn Margeirsson, CEO of Matís.