Next weekend, 15 - 17 Sept. There will be a big fish feast at about 80 restaurants all over the country, and the intention is to encourage both young and old to go out to eat seafood during the festival. This is a special initiative at the Ministry of Fisheries in collaboration with the Chefs' Club in Iceland. It is safe to encourage Icelanders to join in the fun!
In Dalvík, Fiskidagurinn mikli has already established itself thoroughly and in a few years has become one of the main town festivals held in this country, where fish has been offered as guests and pedestrians have been able to enjoy. The festival Fishing is not a town festival but a national initiative, which aims to promote the consumption of fish in this country.
As stated in an interview with the Minister of Fisheries Einar K. Guðfinnsson on the occasion of the Fiskirí festival, studies show that the consumption of fish has been decreasing in Iceland in recent years, and mainly among young people. Because of this, the Ministry of Fisheries has therefore decided to organize a special initiative in mid-September under the name Fiskirí. The intention is to draw the attention of citizens of all ages to how healthy and good fish is and to make it clear to people that it can be both simple and quick to cook fish."
It should be noted in this connection that IFL has recently been working on a special project in collaboration with the Laboratory of Nutrition, the Social Sciences Institute and the Icelandic Health Service, which aims to find ways to strengthen young people's interest in fish as healthy options. The project is called Attitudes and fish consumption of young people: Improving the image of seafood.
On the website you can read more about this needed effort and the restaurants participating in the project.