Contact
Eva Margrét Jónudóttir
Project Manager
evamargret@matis.is
This weekend, the first Lambathon took place, a 24-hour competition for the best idea to increase value creation in the sheep value chain.
A total of 6 teams competed in the competition, which was a knife fight. The winning idea was "Introducing the sheep", But it aims to promote sheep as an attraction for tourists and give tourists the opportunity to easily experience various jobs in the country's farms related to sheep. The winning team consisted of Arnþór Ævarsson, Magnea Jónasdóttir and Kári Gunnarsson and they received 200 thousand in prizes. The jury consisted of Guðjón Þorkelsson, who was its chairman, Arnar Bjarnason, Bryndís Geirsdóttir, Gunnfríður Hreiðarsdóttir and Ragnheiður Héðinsdóttir.
The winning team has also taken the concept work a step further, as the English working title "Sheepadvisor" was mentioned as a possible way to get closer to foreign visitors to the country and nation with the information that needs to be presented to foreign tourists, whether it is which are made from sheep products, where products made from Icelandic wool are sold, what events are on the agenda such as sheep breeding or whatever else is deemed necessary.
The contestants were characterized by a great wealth of ideas and there were many ideas for continued development and co-operation at the end of the competition.
The event was organized by Matís, Landbúnaðarháskóli Íslands, Bifröst University, Landgræðslan, Ráðgjafamiðstöð landbúnaðarins, Matvælastofnun, Landssamtök sauðfjárbænda, Samtök ungra bænda, Háskóli Íslands and Icelandic Lamb.