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Long live the first model - let's show the best

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Biotechnology

What is better than getting those who know how to work to show how good work is done. Matís and the National Association of Small Boat Owners (LS) are launching a competition among fishermen to show in words and pictures what is needed for first-class catch to land.

Social media will be used to show the work of fishermen and the fishermen themselves will take care of pictures and text.

At the end of each month, May, June, July and August, one fisherman will be selected who is considered to have delivered the best and most positive material. Only the pictures and the text will be evaluated and it will be up to Matís and LS to choose from the submitted and published pictures.

The aim of the project is to increase awareness of the importance of good catch management and how important it is to practice good work practices. It is necessary to show consumers in a positive way that things are going well and that we are working responsibly for the sustainable use of our common resource.

Photos or short videos can be of almost anything related to fishing, fishing and catch management. However, we first and foremost want to see images that capture the positive image of catch management and it is not wrong to wonder what it is that does your fish the best on the market and by what means you can show that in words and pictures.

It is not at all forbidden to be original and fun in the choice of images and give the imagination a little free rein because it will be a lot of work.

Instructions for the photo contest

You can participate in the competition via social media Facebook, Instagram or Twitter. You can also send an email with a photo and text to the email address fallegurfiskur@matis.is

Facebook

1. Go to the site www.facebook.com/fallegurfiskur or find the page in the Facebook phone app under Beautiful fish and click the "Like" button.
2. Take a picture that highlights the good handling of the catch / raw material, which means that first-class catch is landed.
3. Place the picture on the wall next to it www.facebook.com/fallegurfiskur and write descriptive text about the image.
4. Click the "Share" button or the button or button that shares the image and text on Facebook.

Instagram

1. Go to the site www.instagram.com/fallegurfiskur/ or find the page in the Instagram phone app under Beautiful fish and click the "Follow" button.
2. Take a picture that highlights the good handling of the catch / raw material, which means that first-class catch is landed.
3. Post the photo with descriptive text on your Instagram wall, but also do two things:
a. "Hash-tag" / use the hashtag (#) on the image / post with 1TP3Beautiful fish and
b. Add @beautifulfish to the text or "Tag" beautifulfish in the "Tag people" option
4. Click the "Share" button or the button or button that shares the photo and text on Instagram.

Twitter

1. Go to the site www.twitter.com/beautifulfish or find the page in the Twitter phone app under Beautiful Fish and click the "Follow" button.
2. Take a picture that highlights the good handling of the catch / raw material, which means that first-class catch is landed.
3. Post the image with descriptive text on your Twitter wall, but also do two things:
a. "Hash-tag" / use the hashtag (#) on the image / post with 1TP3Beautiful fish and
b. Add @beautifulfish to the text or "Tag" beautifulfish in the "Who's in this photo" option
4. Click the "Tweet" button or the button that shares the photo and text on Twitter.

For further information Jónas R. Viðarsson at Matís.

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