A survey of young people's attitudes towards fish consumption began on 1 June and ended yesterday, 3 July. The survey, which is part of an extensive project that is being worked on at IFL, reached young people aged 18-45 and a participation offer was sent to a random sample of 3,500 people from the National Register at this age and the person in question was invited to participate in an opinion poll on fish consumption. There was good participation in the survey, as there are great prizes on offer for lucky participants.
The project in question is called Attitudes and fish consumption of young people: Improving the image of seafood and began in 2005 and is expected to be completed in 2008. The aim of the project, which The AVS Fund grants, is to promote increased consumption of fish through consumption surveys and promotional efforts.
Icelanders have long been among the largest fish-consuming nations in the world and this is often linked to the longevity and good health of the nation in general, but now there are various glimmers in the air in that respect, as fish consumption has fallen sharply in a few years or at least 30%.
The research is a collaborative project of IFL, the Social Sciences Institute of the University of Iceland, the Laboratory of Nutrition at the University of Iceland and Landspítali University Hospital, the company Icelandic Services, and students at Reykjavík University also participate in the project.
Today, the names of the winners in the survey were drawn and the result was as follows:
| WINNINGS: | Winner's code: | |
|---|---|---|
 | Trip for two to Berlin with Flugleidir | RCYCQ |
 | 2 x ISK 15,000 from Glitnir | HHSODLRFWL |
 | Out to eat for 2 at Sjávarkjallarinn | KCPUB |
 | 3 x2 theater tickets at the National Theater | DRSCCQCWCDFFUFB |
 | Out to eat for 2 at Skólabrú | JYFHM |
 | Out to dinner for 2 in Argentina | YKGRJ |
 | Out for lunch for 2 at La Primavera | QYHGJ |
For further information, contact Gunnþórunn Einarsdóttir, tel. +354 530 8667 / gunna@rf.is