Matís and Landsbankinn have established an innovation competition for business ideas in the food and biotechnology industry that will be based on Icelandic raw materials or ingenuity.
The competition is intended to encourage the development of companies and the development of projects in the food and biotechnology industry with the aim of increasing lasting value creation in the Icelandic economy. The competition is entitled "This is something else" and refers to a discussion about innovations in the economy that often ends in the way that "something else should be done", or the undefined one that many people talk about but do not have a name for. This competition provides an opportunity to present ideas about "something else".
Landsbankinn and Matís join forces with the aim of bringing the ideas to life. Matís works on a variety of projects in the field of food and biotechnology, with an emphasis on innovation, value added and food safety. Landsbankinn has emphasized being a driving force in society and providing support and advice in the field of innovation in the business sector and the education system.
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| From the signing of a co-operation agreement between Landsbankinn and Matís. From left: Helgi Teitur Helgason, Managing Director of the Individual Division, Sveinn Margeirsson, CEO of Matís and Þorsteinn Stefánsson, branch manager of Landsbankinn in Grafarholt. |
Cash prizes and important support
A cash prize will be awarded for the best idea, in addition to which Matís will provide those with the most important technical advice and facilities. The authors of some other excellent business ideas will also have the opportunity to learn more about the development and production processes in the food and biotechnology industry as well as the planning and arrangement of presentations for investors.
Applications have already been advertised and the application deadline is Monday 2 September. All ideas in the field of food and biotechnology that have a role in the market and are based on Icelandic raw materials are eligible for the competition.
Further information can be found on Matís' website, www.matis.is/nyskopun, and Landsbankinn, www.landsbankinn.is.