Matís took part in the conference Digi2Market during the days that the Association of Local Authorities in the Northwest (SSNV) held in Varmahlíð. Holly T. Kristinsson introduced Matís and the FutureKitchen project, which is funded by EIT Food and is about using virtual reality to connect the public better with the food we eat and the latest technology and science related to food.
After the presentation, participants were allowed to enter the world of horticulture in Iceland, where it is shown how tomatoes and other vegetables are grown indoors during the winter. Visitors also had the opportunity to step into Icelandic high-tech fish processing and observe the processing of products that ended up in food printers. The videos can be found here and can be watched on a regular screen, or in virtual reality glasses.
Objectives Digi2Market The project that SSNV manages includes utilizing innovations in digital marketing and sales software for small and medium-sized companies located far from the market and assisting them in utilizing digital opportunities for sales and marketing. There will be a collaboration between SSNV and Matís where Matís' knowledge of how virtual reality can be used to reach and educate the public will be used.
