From 17. – 24. February, a food festival will be held at the Nordic House in Reykjavík. The festival is entitled New Nordic Food Festival and Matís is somewhat involved.
In August last year, a special co-operation program of the Nordic Council of Ministers, entitled "New Nordic food and cuisine", was launched on the Matís website, which aims to explain the potential for value creation in Nordic food production and food culture. It was also reported that a special steering group had been appointed to work on the plan. Iceland is represented by Emilía Martinsdóttir from Matís and Laufey Haraldsdóttir from the Department of Tourism at Hólar University.
In each country, "ambassadors" were also nominated, who were given the task of disseminating knowledge and raising awareness of Nordic cuisine. The ambassadors work on presentations of Nordic cuisine and culture. The Icelandic ambassadors are Sigurður Hall and Baldvin Jónsson. Now it's time to introduce this remarkable initiative to Icelanders.
The festival starts on Sunday 17 February and lasts for a week and it is safe to say that the program is the most magnificent as can be seen in here of the festival!