Arctic Charr for the niche market
This report presents the results of a preliminary project on the marketing of Icelandic farmed char in a niche market in German-speaking Europe. Information was obtained from experts in the field of marketing and sales in Germany by e-mail and telephone interviews. The report contains a SWOT analysis for possible marketing efforts in the special market. The results of the SWOT analysis facilitate an overview of each aspect so that strengths and opportunities can be utilized, while reducing the effects of weaknesses and threats.
This report describes the results of pre ‐ project on the marketing of Icelandic farmed Arctic charr in German ‐ speaking Europe´s niche market. Information was gathered from experts in the field of marketing and sales in Germany both by e ‐ mail and interviews over phone. The report includes a SWOT analysis of the potential niche markets for Arctic charr. The results of the SWOT analysis give an overview of the current market situation for Arctic charr and strengthens the opportunities while reducing the impact of weaknesses and threats when Arctic charr is marketed.