Contact
Óli Þór Hilmarsson
Project Manager
oli.th.hilmarsson@matis.is
Smoked fish
The project is the development of a new product on the Icelandic market, sweet smoked fish, based on a centuries-old recipe from the Indians of North America. The goal is to develop a new product from Icelandic raw materials with an emphasis on its origin from Snæfellsnes. The philosophy of the project is to create a finished product through collaboration between a processing company and a raw material producer. This is increasing the value of raw materials in the area and at the same time creating food souvenirs for tourists in the area and a new product for the Icelandic consumer market. In addition to the development of the product itself, it was also necessary to improve brands and handle marketing in the area. The project is a collaborative project of Reykhall Gunna á Rif, Snæfellsnes and Matís.