Reports

Information on fish consumption and buying behavior from fishmongers and restaurants

Published:

01/10/2007

Authors:

Gunnþórunn Einarsdóttir, Kolbrún Sveinsdóttir, Emilia Martinsdóttir

Supported by:

AVS Fisheries Research Fund

Contact

Kolbrún Sveinsdóttir

Project Manager

kolbrun.sveinsdottir@matis.is

Information on fish consumption and buying behavior from fishmongers and restaurants

The project "Attitudes and fish consumption of young people: Improving the image of seafood" aims, among other things, to gather information on the attitudes and fish consumption of young people. Questionnaires on various issues concerning fish consumption and young people's buying behavior were submitted to 14 fishmongers and five restaurants in the capital area at the end of 2005. This report summarizes information based on these parties' information and their views on young people's fish consumption. Some of the fishmongers expressed their concern about the tender specifications for the pre-schools and primary schools in Reykjavík, which were later found to be not good enough and clear enough, but it is very important to have clear definitions of what fresh ingredients are. This is important in light of the fact that some fishmongers say they know of examples where parents stop cooking fish at home where their children get it at school. The questions that must then arise are: How is fish in schools? Do the kids eat the fish at school? It seems to be different what people think the fish is expensive. The majority of people find it too expensive and there are examples of it comparing the price of fish with other foods. The fishmongers who have "gourmet fish shops", ie. are almost exclusively with ready-made fish dishes, but say they do not feel that people complain about the price. The people who come to them know what they are doing and are willing to pay for it. From the responses from the restaurants, it is clear that sales of fish dishes have increased over the years. Most fishmongers and restaurant owners agree that all fish and seafood commercials are good.

There is a consensus that fish and other seafood contain nutrients that have a positive effect on public health and consumption should thus be promoted. The overall objective of the project Young consumer attitudes and fish consumption: Improved image of seafood is to find ways to increase seafood consumption. This report discusses a particular survey, which was carried out in the project with the aim of gaining information about the purchasing and consumption behavior, as well as preferences especially of young consumers, with regard to seafood. Fishmongers, restaurateurs and caterers and others who have the occupation of dealing in fish and seafood, are among those believed to possess valuable information about consumer behavior in this respect. In order to tap into this data, a questionnaire was devised and 14 fishmongers, chosen by random selection, were visited and interviewed. The same questionnaire was also used to gain information from randomly selected restaurants that offer seafood, as well as managers at preschool- and compulsory school canteens. The many issues brought up by the questionnaire included purchasing behavior, quality, preferences, pricing etc. Some fishmongers voiced complaints about how Reykjavik City Treasury handled tendering procedures, especially the manner in which tender specification with regard to seafood for preschool- and compulsory school canteens has been carried out. The fishmongers claimed that the tender specifications regarding quality, freshness etc. were incomplete. Following these complaints, an informal investigation into the matter revealed that the criticism had some valid grounds.

View report

News

The Minister of Industry enjoys a lamb

Össur Skarphéðinsson, Minister of Industry, enjoyed lamb that was raised on angelica in Matís' booth (Matvælarannsóknir Íslands) at RANNÍS Science Week at the Reykjavík Art Museum on Friday. At the booth, Matís presented research on lambs raised on this plant this summer. According to the study, angel lambs have a greater spice smell and taste, while lambs in traditional grazing land have a greater lamb taste.

RANNÍS Science Week

The project is initiated by Halla Steinólfsdóttir and Guðmundur Gíslason, sheep farmers at Ytri-Fagradalur in Skarðsströnd. They raised a certain number of lambs in a pasture with angelica. For comparison, other lambs were placed in pasture and on farmland. The aim is to raise angelica to be applied to the lambs before slaughter and to start production of lamb meat based on this method.

From RANNÍS Science Week.Angelica was previously considered a budding remedy and was also considered a remedy for all. Now the interest in this herb is resurfacing as people become more aware of the substances it puts into it. Angelica has been used to flavor food and is considered a good herb. Therefore, it is interesting to look at what it means in the taste quality of meat to raise lambs in part on angelica before slaughter.

Now that research has been done on the meat, it turns out that there is a noticeable difference between lambs that were raised on angelica and lambs that were raised on traditional summer work. The aim is to continue research next summer and, among other things, the aim is to create a field so that the taste can be further developed.

News

Minister at Matís meeting: hopes for cod farming

Aquaculture can be very useful in building an efficient sector in the Icelandic fisheries sector, not least in the fjords in the countryside where there is sufficient space, as stated in the case of Einar K. Guðfinnson, Minister of Fisheries and Agriculture, at an open meeting of Matís on cod farming in Ísafjörður. He says that by accelerating the development of aquaculture in Iceland, it is possible to multiply the production capacity for the industry, create increased employment opportunities in many parts of the country and provide good raw materials for demanding markets. However, he warns of a gold digger mood in connection with the cod farming.

"Fishing is a large part of seafood production and is expanding globally. It is therefore important for us Icelanders to be active participants in research and development in this field. In cod farming research in this country, efforts have been made to delay the sexual maturity of cod as much as possible so that it continues to grow, so that it will be possible to increase efficiency in farming," said the minister. It was also stated in his case that the development of cod farming in Iceland for commercial purposes is a very important but at the same time risky long-term project that requires a concerted effort by public bodies and private companies.

Einar K. Guðfinnsson, Minister of Fisheries.

"At this point, we are at a kind of threshold as far as the cod farm is concerned. We need to make decisions about the future and where to go. Tireless, costly and patient work is behind us. We have learned a lot and now it is time to take the steps forward. Although all the questions have not been answered, we know that there is great potential in cod farming; possibilities that I am not the only one to have high hopes for."

However, the minister pointed out that those who come to fish farming must be careful. "I feel that now I perceive a somewhat similar discussion about cod farming as in the early days of that economic activity. The gold digger mood. She has little right to herself. As before, the cod fishery requires a lot of capital and knowledge that can only be obtained through experience and a scientific approach. People don't build cod farms like a wave of the hand. It requires a completely different way of working and enormous discipline. That's what experience teaches us, and isn't it always the most untrue? In here you can find people with this much experience and knowledge who can handle all of this. It is on the basis of that experience that I think we should build our next steps. And so I believe that the government should support such efforts on the part of the industry itself, where people build on the knowledge that has accumulated within the companies and in our scientific community," said Einar K. Guðfinnsson, Minister of Fisheries and Agriculture.

News

Open introductory meeting about cod farming in Ísafjörður

Matís will hold an open introductory meeting on cod farming in the Westfjords Development Center tomorrow, Wednesday 26 September. At the meeting, Einar K. Guðfinnsson, Minister of Fisheries, Þorleifur Ágústsson, project manager at Matís, and Sjöfn Sigurgísladóttir, CEO of Matís, will discuss the status and prospects of aquaculture in Iceland, especially in the Westfjords. Karl Almås, Managing Director of SINTEF in Norway, will discuss aquaculture in Norway.

Time: September 26, 12: 15-13: 40 p.m.

Location: Westfjords Development Center, Árnagata 2-4, Ísafjörður.

Agenda (PDF).

News

Matís is looking for an assistant in the laboratory

Matís wants to hire an assistant at a laboratory in Reykjavík. The main tasks are the preparation of food and environmental samples.

The job includes work with sampling and preparation of samples, chemical analysis, etc. in the company's research projects.

University education is not a requirement.

For further information, contact Birna Eggertsdóttir, tel. +354 422 5000. The application deadline is October 5.

Click here to see the entire ad (pdf file)

News

Article from Matís in JFS: Research on the processing of fish proteins from herring

An article by three Matís employees, published in the September issue of the Journal of Food Science, discusses research on the effects of freezing and cold storage on the quality of herring fillets in terms of protein processing.

Herring processing at SVN in Neskaupstaður

The use of proteins as auxiliaries in food production is extensive, but they play a variety of roles, such as binders, emulsifiers, etc. The most common proteins are soy protein and various milk proteins. The fishing industry has done little to innovate in this field and fish proteins for use in the food industry have hardly been available. This is especially true of proteins from dark, high-fat fish species such as herring and capelin.

A recent method of isolating fish protein, which makes it possible to remove unwanted fats and elements that affect color and odor, can change this situation and thus make it possible to process protein from pelagic fish.

The study reported in JFS examined in particular the effect of freezing and cold storage at -24 ° C on protein solubility and protein viscosity. It turned out that there were various undesirable changes in the properties of proteins during cold storage, and the authors conclude, among other things, that the raw material should not be stored for more than three months in the freezer before it is used for protein processing to ensure good yields.

The authors of the article are Margrét Geirsdóttir, Guðjón Þorkelsson and Sjöfn Sigurgísladóttir. They all work for Matís, but in addition to them, Harpa Hlynsdóttir, a food scientist at Sýn ehf, is the co-author of the article, but she previously worked for IFL.

The research on which the article is based was funded by the Nordic Industrial Development Fund, Rannís and the EU SEAFOODplus cluster project. Read the article

News

Angelica affects the taste of lamb

Hvannabeit affects the taste quality of lamb meat, according to a study by Matís (Matvælarannsóknir Íslands). According to the opinion of a specially trained group at Matís, the angel lambs were found to have a more spicy smell and taste, while lambs in traditional grazing land had a more lamb taste.

The Minister enjoys a lamb.

Einar K. Guðfinnsson, Minister of Agriculture, had the opportunity to enjoy the hen meat at the Vox restaurant at Nordica Hotel and on that occasion expressed his satisfaction with such an innovation in agriculture.

The project is initiated by Halla Steinólfsdóttir and Guðmundur Gíslason, sheep farmers at Ytri-Fagradalur in Skarðsströnd. They raised a certain number of lambs in a pasture with angelica. For comparison, other lambs were placed in pasture and on farmland. The aim is to raise angelica to be applied to the lambs before slaughter and to start production of lamb meat based on this method.

Angelica was previously considered a budding remedy and was also considered a remedy for all. Now the interest in this herb is resurfacing as people become more aware of the substances it puts into it. Angelica has been used to flavor food and is considered a good herb. Therefore, it is interesting to look at what it means in the taste quality of meat to raise lambs in part on angelica before slaughter.

Now that research has been done on the meat, it turns out that there is a noticeable difference between lambs that were raised on angelica and lambs that were raised on traditional summer work.

Despite the good results, this is only the first step of many. Among other things, the aim is to create an angel field so that the taste can be further developed.

News

Low pollution of heavy metals in the sea around the country

Heavy metal pollution in the sea around the country is generally well below international standards, according to a new report by Matís on changes in the marine environment around the country. Heavy metals are elements that originate in nature but their concentration can increase due to human action (eg mining).

The report (Monitoring of the marine biosphere around Iceland in 2005 - 2006) states that the concentration of heavy metals such as mercury is very low. On the other hand, the concentration of cadmium has been higher in the marine environment in Iceland than in more southerly areas. However, the amount of cadmium is low in the organisms studied, for example in the range of 0.1-1 mg / kg in mussels. The high concentration of cadmium in Iceland is believed to have natural causes as there is no evidence of human-caused cadmium pollution. Thus, for example, cadmium levels in mussels are higher in various places that are far from residential areas and economic activities, such as in Mjóafjörður, than in Hvalfjörður and Straumsvík.

Matís' report presents the results of an annual monitoring project under the auspices of the Ministry of the Environment for the years 2005 and 2006. The aim of monitoring around the country is to identify changes that may occur in the concentration of trace elements in the marine environment around the country during a certain period and between different oceans and seas. coastal areas. Among other things, the research is important for the sale of Icelandic seafood in foreign markets, as it can be shown that fishing takes place in an unpolluted environment.

Various inorganic trace elements and chlor - organic substances in cod were caught in the MRI's annual spring rally in March 2006 and in mussels collected at 11 locations around the country in August / September 2005.

Research on changes in the marine environment around Iceland has been ongoing since 1989.

The report can be found here.

News

Bacteria destroyed by high pressure treatment

Matís (Matvælarannsóknir Íslands) has succeeded in developing a method that kills bacteria in infected salmon in a short time. The high-pressure treatment method ensures safer salmon consumption and longer shelf life without adversely affecting color and texture. This is a new approach to hypertension treatment, which was developed in Germany a few years ago. With new technology, you can achieve the required results in less than 10 seconds instead of the previous 15 minutes.

With the new method, the bacterium Listeria can be eliminated in smoked salmon. Listeria is extremely rare in salmon but can cause infections in consumers who eat salmon that contains the bacterium.

The results of Matís' research show that high blood pressure needs to be 700-900 MPa to kill the bacterium. Hypertension has a small effect on the structure, color and texture of a product. The method can provide consumers with smoked salmon that has a longer shelf life and is free of Listeria and even free of other bacteria. Knowledge benefits will lead to further development and new uses of this new technology.

Traditional cold smoking of salmon is not enough to kill Listeria and can therefore be a problem for both producers and consumers. However, with improved hygiene and improved quality control, good results have been achieved, but to ensure that smoked salmon does not contain the bacteria, it is necessary to develop new technologies such as hypertension. Participants in the project were from Matís (formerly the Fisheries Research Institute and Keldnaholt Food Research).

The report in its entirety.

News

Reykjagarður chooses Matís

Reykjagarður, the producer of Holta chicken, has signed a one-year contract with Matís (Matvælarannsóknir Íslands) for measurements of samples for the company's safety and quality control. These are mandatory measurements of Salmonella and Campylobacter in faecal samples from poultry farms. Samples will also be collected from other farms that have poultry slaughtered at Reykjagarður.

Reykjagarður sells Holta's products to retail chains, restaurants, fast food restaurants and canteens.

Samples from Reykjagarður will be examined at Matís' Food Safety Division. The main research projects of the Food Safety Division are in the field of microbiological and chemical research on food, feed and the environment. Microbial studies cover most of the most important pathogens that can be found in food. The Department of Food Safety is systematically working to increase collaboration with foreign research institutes and companies through international research and development projects.

"Matís laboratories are certified and can provide services in a wide range of microbiological and chemical measurements. The company focuses on efficient and reliable service and provides customers with favorable service contracts where the scope of the agreed projects is especially taken into account," says Franklín Georgsson, Matís' Food Division Division Manager.

EN