Icelandic meat production and the meat industry are at a crossroads. Import protection will be reduced and there will be even greater demands for rationalization and lower prices, according to a presentation by Guðjón Þorkelsson, division manager at Matís at the Agricultural Research Council.
Guðjón says in his talk, which deals with the development of food from Icelandic agriculture with an emphasis on meat, that Icelandic production and Icelandic industry will not be able to compete with imports unless they can demonstrate their uniqueness in terms of proximity to the market, production methods, safety, quality, nutritional value. , products and product range.
Guðjón says: “It is important to communicate to both general consumers and the international scientific community the great information that has already been gathered about the uniqueness of products from Icelandic agriculture. There is also a need to conduct more research, gather more information and disseminate it. All of this then needs to be related to education at the secondary and tertiary level and especially student research studies. "
You can access Guðjón's presentation in its entirety here.