Matvælaland's conference, on the uniqueness of Icelandic food production, took place on Wednesday, April 10 last. at the Hilton Reykjavík Nordica. The title was "What can I offer you to eat?" - Uniqueness and competitive advantage in food production".
The conference discussed the value of the specialty and the challenges that many nations face in their food production. Demands for safe food, gaining a foothold, respect for the environment and resources, improving public health and healthy livestock will have a major impact on food production worldwide in the coming years.
Matvælalandin is run by the Confederation of Icelandic Industries, the Icelandic Farmers' Association, Matís, Íslandsstofa, the Icelandic Tourism Association, the Icelandic Fisheries Association, Matarauður Íslands and the University of Iceland.
Recordings of the conference papers are now available here .