The food factory

Service Category:


Feel Iceland

Matís operates a so-called food workshop. The food factory is in fact a kitchen and processing facility with a variety of equipment, appliances and utensils available so that it is possible to carry out a variety of food processing in the facility. Processing may take place provided that it has obtained the required operating license or certification.

Two of the entrepreneurs who started their operations in Matarsmiðjan are Hrönn Margrét Magnúsdóttir and Kristín Ýr Pétursdóttir at Feel Iceland

Hrönn and Kristín are behind the company Feel Iceland, but they joined forces in 2013 when they founded the company to manage the production and marketing of pure and effective collagen cosmetics and food supplements. Hrönn got the idea when she rented a space in Sjávarklasinn's Entrepreneurship Center and saw what great potential lies in increasing the value of Icelandic seafood, but they are in a special category in terms of quality and freshness. They were interested in promoting better utilization and creating high-quality products that would make people feel better, while at the same time contributing to less waste.

When fishing in Iceland, there are various by-products such as fish skin, which is usually little new despite having various good properties. The Feel Iceland collagen is made from Icelandic fish skin and processed according to the rules of the art by one of the best collagen producers in the world, located in Canada. Packaging and processing of the material then takes place at Grenivík in Eyjafjörður. No additives are added to the product, but it is processed in such a way that no fish flavor remains in it. Collagen is one of the body's main building proteins and has a beneficial effect on the skin, hair, nails, bones and joints. With age, the body's natural production of collagen decreases, so it is a good idea to take it as a dietary supplement.

Feel Iceland collagen is in powder form so it can be easily mixed into most foods such as whipped cream, porridge, and all kinds of drinks, but it is suitable for daily intake. Capsules are also available for those who prefer it, mixed with substances that are specifically designed to combat skin aging and reduce joint pain. In 2019, a caffeinated beverage that contains collagen from Feel Iceland and is called Collab was also launched on the market. It is available in a variety of flavors in most stores and has enjoyed great popularity. Feel Iceland will also offer skin serums in the coming weeks that contain collagen, enzymes from Icelandic cod and hyaluronic acid which has a very good effect on the health and appearance of the skin.

More information about Feel Iceland Collagen can be found at the company's website.