Matvælið - Matís' launch

Research on horsemeat

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Horsemeat is a limited resource and a high quality product. Are there opportunities in product development and marketing that are not being exploited?

In this episode we hear from Eva Margrét Jónudóttir who is a specialist at Matís, but she has done various research on horsemeat. Among other things, Eva has researched the attitudes and buying behavior of Icelandic consumers and researched meat quality in foal meat. Eva talks pleasantly about the results of that research and it is extremely interesting to hear her report on the results of the quality and shelf life of horsemeat.

Listen to the full episode below:

The host is Ísey Dísa Hávarsdóttir