How to improve the competitiveness of fisheries companies?

Project title: PrimeFish

Partners: CETMAR, University of Iceland, INRA-ALISS, Kontali, MEMU, NHA Trang University, NOFIMA, Syntesa, TTZ-Bremerhaven, Aalborg University, University of Parma, University of Pavia, University of Savoie, University of Stirling, University of Tromso.

Research Fund: Horizon 2020

Initial year: 2015


Guðmundur Stefánsson

Director of Research Groups

The PrimeFish project focused on the production of seafood and how to improve the competitiveness of fisheries companies in the international market. 

PrimeFish's goal was to identify the main reasons and make suggestions for improvements that could contribute to increased innovation and competitiveness and encourage growth within the industry.

PrimeFish was a four-year project in which a number of companies, research institutes and universities participated, as well as a considerable number of stakeholders, such as fisheries companies.


The PrimeFish project organized a workshop on competitiveness, marketing and value chain in fisheries and aquaculture in the CETMAR Foundation (Vigo, Spain). On the 6th of October 2017 international researchers on the fields of competitiveness, productivity and marketing will present a market-oriented prediction toolbox for the seafood sector (PrimeDSS).

Experts on fisheries and aquaculture economy of international research institutes as the Marine Institute (Canada), Matís (Iceland), University of IcelandUniversity of Pavia (Italy), Synthesis (Spain – Faroe Islands), TTZ Bremerhaven (Germany) and of the CETMAR Foundation will present the results of the project. The meeting will include dynamics to support interaction, review of results and dialogue among the participants.

Check the main highlights of the session and presentations here:


Deliverable 1.1. Guidelines for data collection methods, data names and types, and granularity

Deliverable 1.2. Data Management Plan

Deliverable 1.3. Guidelines for data analysis methods with links to collected data types

Deliverable 1.4. PrimeDSF methods compendium

Deliverable 1.6. Ethical clearance

Deliverable 2.1. Report on the development of prices & volumes in the European fishery and aquaculture market

Deliverable 2.2. Economic performance of selected European and Canadian fisheries

Deliverable 2.3. Report on the economic performance of selected European and Vietnamese farmed species

Deliverable 2.4. Report on "boom and bust" cycles for selected European fisheries and aquaculture species

Deliverable 3.1. Description of value chains and input-output structure

Deliverable 3.2. Market institutional analysis

Deliverables 3.3. Report on costs & benefits of compliance with voluntary market-based labeling & certification schemes

Deliverables 3.4. Report on evaluation of industry dynamics, opportunities and threats to industry

Deliverable 3.5. Report on population assessment and valuation of non-market effects of aquaculture and capture fisheries activities

Deliverables 4.1. Industry study cases report: A collection of marketing successes and failures in the world based on clever product innovation and/or marketing activities

Deliverables 4.2. Qualitative research report

Deliverables 4.3. Report on the development of fish consumption and demand in France and Finland

Deliverables 4.4. Report on impacts of increased fish consumption on economic, health and environmental attributes

Deliverable 4.5. Report on frequencies of consumer purchases

Deliverables 7.1. PrimeFish Website

Deliverables 7.2. Communication Plan

Deliverables 7.4. Dissemination Annual Report II

Deliverables 7.3. Dissemination Annual Report I

Deliverable 7.5. Dissemination Annual Report III

The first newsletter!

Conclusions of the workshop "Seafood Consumption in Spain"

Highlights of the workshop "The Situation of the Seafood Products Market, is it Possible to be More Competitive?"

The prospective and forecasting analysis done by PrimeFish at a glance

Major outcomes of the first 18 months of hard work!