Reports

Lobster trap fishing

Published:

01/09/2013

Authors:

Heather Philp, Vigfús Þórarinn Ásbjörnsson, Ragnheiður Sveinþórsdóttir

Supported by:

AVS Reference Number R 043‐10

Lobster trap fishing

In the project, new fishing areas were defined for lobster trapping, they were tested and evaluated for feasibility. An optimal time was also found before the traps were visited after they had been laid. Data showing seasonal fluctuations, both in terms of catches and catch values, were reviewed, and new data were collected and defined. Markets for live lobsters were examined along with prices according to the seasons. The results of the project show that a large lobster is the most common catch in traps in Iceland, in fact the lobster is so large that traditional British packages are too small for it. It is also gratifying that the time of year that seems to be the biggest catch is the time when the highest price is obtained in the markets for live lobsters. New fishing areas that were defined proved to be good and promising for the future.

In the project, new fishing grounds were identified for the purpose of lobster trap fishing. They were explored and assessed. Also, the optimal “soak” time for the fishing was determined. A lot of historical data were explored to show how the catches varied during the year - both catches and the value of the catch - and new data were collected. Markets for live lobster were explored by value and time of year. The results of the project show that big lobsters are the most common catch in traps in Iceland. And in fact, the lobsters are so big that the packaging used for the lobster in the UK is too small. It's positive for Iceland that the time of year when catches are highest coincides with the time of year when prices are the highest too. New fishing grounds were identified which were both productive and promising for the future.

View report

Reports

Lobster Bisque from the Chef - development and marketing

Published:

01/01/2013

Authors:

Vigfús Ásbjörnsson, Jón Sölvi Ólafsson

Supported by:

AVS Fisheries Research Fund

Lobster Bisque from the Chef - development and marketing

The purpose of the project was to start marketing both domestic and foreign markets at Kokkar's Lobster Broth. A market study was conducted both in the domestic market and in foreign markets. Business contacts were established in foreign markets, in addition to which extensive product design was carried out on the product, which is useful both domestically and in foreign markets. The product was made ready for foreign markets so that products can be sent out at short notice. A proposal was made on how best to manage the production and make the product more efficient in production, in addition to which a powerful marketing campaign was launched which resulted in a 30% increase in sales right at the beginning of the campaign.

The purpose of the project was to initiate target attendance in both domestic and overseas market for the Lobster Bisque from the chef. A market research vas performed both in domestic and foreign markets. Business relationships were developed onto foreign markets as well as the product was taken into a major product design process which can be used both on domestic as well as foreign markets in order to make the product ready to be sent out to foreign markets in the future. It was proposed how the best in practice production for the product could look like in order to make the production more efficient. In the end a power full marketing process was lunched which generated 30% increase in sale for the domestic market.

View report
EN