Reports

Attitudes and fish consumption of young people: Improving the image of seafood

Published:

01/01/2007

Authors:

Gunnþórunn Einarsdóttir, Kolbrún Sveinsdóttir, Emilía Martinsdóttir, Friðrik H. Jónsson, Inga Þórsdóttir, Fanney Þórsdóttir

Supported by:

AVS Fisheries Research Fund

Contact

Kolbrún Sveinsdóttir

Project Manager

kolbrun.sveinsdottir@matis.is

Attitudes and fish consumption of young people: Improving the image of seafood

The aim of the project was to gather information on the attitudes and consumption of fish by young people. The report describes the results of an attitude and consumption survey among people aged 17-26 and data were collected in two ways in 2006. Information from Statistics Iceland showed that 61.5% people at this age were in school and the survey was submitted to that group. in lessons. A total of 800 upper secondary school students and 399 university students were reached. From a random sample of 2,300 working people (100% employment rate) aged 17-26 from Statistics Iceland, 2252 received the questionnaire by post. A total of 536 (24%) responded to the online survey. A total of 1735 respondents out of 2000 (86.7%) were initially targeted. The questionnaire can be divided into ten parts. The first part asked about attitudes towards health and food categories. The next part asked about fish consumption, consumption of fish species, various foods and the purchase of fish. The third part asked about the taste of different fish dishes. They were asked what was most important when buying fish in the fourth part. The fifth part asked about factors that affect fish consumption. In the sixth part, the assumptions of fish consumption were assessed, ie. inspiring and discouraging elements. The seventh asked about external influences on fish consumption. In the eighth part, knowledge of the nutritional value and handling of fish was assessed. The ninth part examined where consumers get information about fish and the trust they place in such information. Finally, the background of the interviewees was asked. The questions were analyzed in terms of gender, age, education, place of residence, number of children under the age of 18 in the household, whether the individuals had children or not and household income. On average, young people aged 17-26 eat fish as a main course 1.3 times a week or about five times a month, which is well below the recommended level. It was found that eating habits in childhood have a formative effect on people's fish consumption and also residence, on the one hand in the capital area and the countryside as well as living abroad at a young age. People aged 17-26 seem to have been brought up with fish consumption, which has a significant effect on their fish consumption. It was also found that the proportion of these people who have left home eat the least amount of fish. Those who live in the countryside do not have fish shops or fresh fish tables in the supermarkets in their area and therefore do not have as many fish dishes to choose from in the shops and rather eat traditional fish types and dishes. Fish balls, grated fish and boiled fish, all of which can be considered rather traditional dishes, seem to suit the tastes of a certain group of consumers. The second group prefers so-called hidden fish (light sauce, thick sauce, stew and oven-baked dishes), and the third group prefers exotic dishes (Mexican, tropical, Indian and Japanese). However, there are some gender differences in attitudes and men answer that they are less for healthy food, fish, vegetables, pasta dishes but are more for meat and fast food than women. Women are more for fish and enjoy the food better with fish than without it. They are still generally less for food but like to cook food more. The family is a strong influence on fish consumption, it is most sought after for information and most trusted. Young people seem to trust scientists to provide reliable information, but little is sought for information. The information that young people receive comes largely from the internet and other media. Scientists need to make greater use of this in disseminating information that is relevant to the public.

View report

News

Salted fish ready in the pot and in the pan

IFL recently published a report on the project Thawed salted fish in consumer packages, where, among other things, factors were studied such as how the shelf life of dehydrated cod fillets could be maximized.

As many people know, salted fish has been one of the most important exports of Icelanders since the early 19th century, and even today the export of salted seafood amounts to 15-20% of the export value of Icelandic seafood. Many consumers today do not feel they have the time or interest to spend too much time on cooking and therefore the demand for fresh, ready-made or fast-cooked foods has increased significantly. However, such foods are much more sensitive than salted or frozen and have a much shorter shelf life.

In order for salted fish to continue its market share, it is necessary to be able to offer it dehydrated and ready for boiling / frying. In order for this to be possible, it must be ensured that it has a sufficiently long shelf life as a refrigerated product.

In the new report, which bears the title Thawed, dehydrated cod fillets in consumer packages was drawn attention to, among other things, by examining in more detail the interplay between gas composition, potassium sorbate concentration and citric acid concentration with regard to factors such as microbial and chemical changes, taste, smell, texture, appearance and drip.

The project also carried out shelf life tests on dehydrated, thawed, salted fish fillets after different lengths of frozen storage, and the quality of such fillets was compared with unfrozen fillets. The effects of different raw material qualities on the shelf life of packaged products were also investigated, as well as the growth potential of several pathogens and pointing organisms in gas-packed, dehydrated fillets.

The authors of the report are Hannes Magnússon, Kolbrún Sveinsdóttir, Ása Þorkelsdóttir, Emilia Martinsdóttir, but they all work at IFL's Research Division.

News

Companies in Australia use research from IFL to advertise their products

A company in Australia has relied on the results of an IFL scientific article to advertise the equipment it manufactures. The main author of the article, which was recently published in the scientific journal Journal of Microbiological Methods, is Eyjólfur Reynisson, a biologist at IFL.

The Australian company is called Corbett Research and manufactures devices, tools and substrates for real-time PCR. They produce, among other things, Rotorgene3000, which is a real-time PCR device, but it was used in the study that IFL published this year. The study found that with their devices, the sensitivity of the analytical method had been highest compared to two other systems that were also tested.

The article in question is called Evaluation of probe chemistries and platforms to improve the detection limit of real-time PCR and Eyjólfur Reynisson is its main author. Other authors are MH Josefsen, M. Krause and J. Hoorfar.

Those who are interested in reading the article can go on Eyjólfur's CV page.

News

Reduced protein intake in feed - increased profitability in cod farming?

The project was recently completed Protein requirement of cod where ways were sought to reduce the cost of cod farming and make this young industry more profitable. Feed cost is 40-60% of the total production cost of the fire and therefore attention was focused on whether and how it could be reduced. A new IFL report presents the results of this study.

There has been a lot of talk about the alleged deplorable state of wild fish stocks recently, and the journal Science recently published a report predicting the collapse of all the world's fish stocks by the middle of this century. In fact, not everyone was prepared to accept this pessimistic forecast, including the director of the MRI.

Apart from these disputes, it is predicted that aquaculture, not least aquaculture of sea species such as cod, will grow enormously in the coming years and decades. Icelanders have been following this development closely, as have many nations in the North Atlantic, and cod farming has already begun in several places in Iceland. 

As stated earlier, feed costs are between 40-60% of the total production cost of the fire and in order to increase profitability in this industry, it is clear that there are most promising ways to reduce costs. Protein is the most expensive nutrient in feed for fish and therefore it is very important to minimize its content so that it goes primarily to building muscle and not to energy consumption, as cheaper nutrients, such as fat, can be of similar use.

In a new IFL report Protein requirements of farmed cod Among other things, a study was reported where the goal was to find the optimal protein content for two size categories of cod, on the one hand 30-100g and on the other hand 300-500g of cod. Among other things, the research showed that the larger cod's (300-500g) need for protein was less than what is normally used in factory-produced feed today. There is therefore possibly one way to reduce feed costs without compromising the quality of the cod.

Protein requirement of cod which was a two-year project funded by the AVS Fund. The project was part of a larger project, Feed for Atlantic cod, which was funded by the Nordic Industrial Development Fund October 2003 - 2006. Icelandic participants in the project were IFL, Fóðurverksmiðjan Laxá, Hólaskóli, SR mjöl, the University of Akureyri and Brim fiskeldi.

News

IFL researcher received honorary award at international conference

Dr. Guðrún Ólafsdóttir, a food scientist at IFL, recently received an honorary award named after Earl P. McFee. The award was presented at a celebration program in connection with the TAFT 2006 conference, which took place in Quebec City, Canada on October 29. to Nov. 1

The conference was organized WEFTA (West European Fish Technologists Association), an association of scientists in the field of fish industry research in Western Europe and AFTC (Atlantic Fisheries Technologists Conference), a similar organization of scientists on the east coast of North America and Canada.

An old dream of many scientists came true in 2003 when the TAFT 2003 (Trans Atlantic Fisheries Technology Conference) was held in Iceland, where many of the leading scientists from Europe, the United States and Canada in the field of research on seafood and its utilization came together for the first time and compared their books. IFL was responsible for organizing the conference in 2003, and it was considered so successful that another TAFT conference, which would be held in the West Sea in 2006 and Quebec City in Canada, was chosen.

The award is named after Earl P. McFee, who pioneered in the middle of the last century for frozen products from frozen fish blocks and use in fish burgers at McDonalds. The AFTC organization established The Earl P. McFee Award in 1971 for the purpose of recognizing those who deserve special credit for their research and technological development in fish and seafood processing and for promoting the interaction of scientists, industry and government. The emphasis today is on further strengthening the co-operation between AFTC and WEFTA and aiming for joint conferences and research co-operation in the field of seafood.

Many world-renowned researchers in this field have received the award in recent decades, and several of them attended TAFT 2006, including Herb Hultin (University of Massachusetts, Amherst), Tom Gill (Dalhousie University, Halifax), Michael Morrissey (Oregon State University). ), Chong Lee (University of Rhode Island), Tire C. Lanier and David Green (North Carolina State University), and Luc Leclerc (Aquatic Products Technology Center, Ministry of Agriculture, Fisheries and Food, Quebec, Canada), who co-organized the conference with Pierre Blier (Québec University, Rimouski). Torger Börresen of the Danish Fish Research Institute DIFRES, which won the award in 2003, presented the award this time, which was in addition to the award, a small statue made by a Canadian artist of Inuit descent.

McFee Prizes

News

Work on the quality of fishing ports in Sri Lanka

As reported here on the web earlier this year, two IFL staff went to Sri Lanka last May under the auspices of the Icelandic International Development Agency (ICEIDA) to assess the quality of fishing ports in that country and the purpose was to prepare courses to address these issues. in a better state. ÞÞSÍ's newsletter reports that the first course was recently held there.

In a news item on the IFL website th. On 5 July, the trip of Birna Guðbjörnsdóttir and Sveinn V. Árnason to Sri Lanka in May was announced, who went to get acquainted with the situation and make an assessment of the improvements that should be made in the quality of ports and fish processing in Sri Lanka. The result of that trip was the recently held course.

According to Árni Helgason, ICEIDA's Regional Director for Sri Lanka, quality degradation is a major problem in the Sri Lankan fishing industry, but it is estimated that 30-40% of catch is spoiled from the time fish is caught until it reaches the consumer's table. "Loss of value and reduced nutritional value are a lot of these reasons," says Árni, in an interview on ICEIDA's website.

The course, which IFL took part in preparing, consists of 16 lectures on various aspects of the quality of fish products and the organization of good treatment of fish in port areas. The study material was published in English, Sinhala and Tamil, which are the languages spoken in Sri Lanka. Posters were made on sinhala and Tamil and will be hung up in port areas and landing stations to promote and remind the importance of good treatment of fish.

See more about the course on the website of the Marine Research Institute of Sri Lanka (NARA).

News

Sjafn's speech at the Symposium this morning

This morning, a seminar was held at the Institute of Public Administration at H.Í. and the Association of Directors of Government Institutions, where the advantages and disadvantages of the public limited company form in public activities were discussed and compared with the traditional form of public administration. Sjöfn Sigurgísladóttir, CEO of IFL and future CEO of Matís ohf was among those who spoke at the seminar.

The seminar was held at the Grand Hotel Reykjavík and the speakers were Arnar Þór Másson, an expert in the Ministry of Finance and Adjunct Professor of Political Science at the University of Iceland, Páll Magnússon, Radio Director and Sjöfn Sigurgísladóttir, CEO of IFL and future CEO of Matís ohf.

Sjafnar's speech was entitled Public limited company publicization advantages and disadvantages and you can view slides from the presentation by click here.

News

IFL's Service Division receives a good review from SWEDAC

Yesterday, the annual audit of the Swedish certification body SWEDAC took place due to the accreditation of service measurements at IFL. This was the 10th time that such an audit has been carried out at IFL and also the last time that IFL will merge with two other institutions in Matís ohf at the end of next year.

According to Heiða Pálmadóttir, head of IFL's Service Division, EU regulations have stipulated since 1994 that all measurements must be carried out in accredited test laboratories. In annual visits goes SWEDAC (Styrelsen för accreditering och tekninsk kontrol) including the entire quality system to verify whether it meets the requirements for accreditation.  

After the end of the year, when the new company Matís ohf takes office, it will have to apply again for accreditation, as two accredited units will then be merged.

Margareta Ottosson was the chief assessor this time and took care of the audit of chemical measurements and Ann-Charlotte Steneryd took out microbiological measurements.

These staff were satisfied with the work at IFL and also provided staff with useful information on what could be done better, but it is precisely such suggestions that have helped IFL's staff to be at the forefront of their field in recent years.

News

The benefits of fish consumption are discussed in the New York Times

The editor of the American newspaper NYT yesterday discussed the assessment of two reputable institutions in that country about the advantages and disadvantages of eating fish. To put it bluntly, both institutions find that the benefits outweigh the potential risks.

The institutions in question are the Institute of Medicine of the National Academy of Sciences (IMNAS) on the one hand and the Harvard School of Public Health (HSPH) on the other. In their opinion, the benefits of fish consumption far outweigh the potential risks from pollution and microbes for most people. Even "sensitive" consumers, such as pregnant women and young children, benefit from increased fish consumption, if they cut from dangerous species.

According to IMNAS 'expert group, the positive effects of fish consumption include the fact that fish contains high-quality proteins, many vitamins and minerals. They point out that pregnant women can possibly have a positive effect on the vision and development of their children's brains through fish consumption, but also warn that this group and young children eat large predatory fish such as sharks and swordfish.

The guide says that experts from HSPH take even deeper into the years and assert that even moderate fish consumption can reduce the risk of death from coronary artery disease by up to 36%. In fact, the lead author of the NYT states that there is considerable uncertainty as to whether increased fish consumption can prevent coronary artery disease in those who have had it before, and that it is also uncertain whether fish consumption reduces the risk of diabetes, various cancers and Alzheimer's disease. previously indicated.

In the end, the NYT leader encourages the labeling of seafood to be improved so that consumers can more easily understand what fish species they are buying in supermarkets and fishmongers.

Read the NYT conductor

News

IFL's consumer survey is off to a good start

As the clear visitors of the IFL site have probably noticed, people were recently asked to take part in consumer surveys of cod here at IFL. The first part of the survey started today and a total of 100 people will take part in it today.

Participants are divided into six groups and the first group arrived at 10 this morning and the last one will come at 8 tonight. Each group will taste three different samples of cod and answer questions about the cod samples and then about fish consumption in general.

The second part of the survey involves people receiving cod that they are to cook at home, a total of 6 times over a 6-week period (every Tuesday) from October 17 to November 21. In particular, the participation of families was requested, as at least two were 18 years of age or older. 

People did not let the cold outside deter them from coming down to Skúlagata 4 this morning to get cod for breakfast.

EN