Category: News

We at Matís are currently working on an educational project called Future Kitchen and the target group is young people, from 12 years of age up to forty. The project is a collaborative project of progressive companies, institutions and universities in the field of food in Europe and is supported by EIT-Food under the European Union. Among other things, the project aims to make short virtual reality videos about technological innovations, new science and food innovation that increase our ability to feed the growing number of people in the world in a sustainable way for the future. 

Would you like to help us achieve our research goals?

If your answer is yes, we would like to ask you to watch 1 to 2 short Future Kitchen virtual reality videos (about 3 minutes long) and then answer a short questionnaire afterwards (1-2 minutes). Our goal is to obtain information on young people's attitudes towards new food options and new technologies in the field of food production. The questionnaire is a general opinion poll and is non-personally identifiable (if you are under 18 years of age, you need the consent of a parent / guardian to answer the survey).

You can watch the virtual reality videos (in virtual reality glasses, on your computer or on your phone) on Matís' YouTube page under the Future Kitchen playlist. Scan the QR code of the attached image with your phone, or click on this URL:

And then answer the questionnaire by scanning the QR code in the attached image with your phone, or clicking on this URL: https://www.surveymonkey.com/r/VR_videos_ISL

Thank you very much for your contribution to the European project Future Kitchen.

At the request of the Food Administration, the Risk Assessment Committee of the Ministry of Industry and Innovation has investigated whether the consumption of caffeinated energy drinks has a negative effect on the health of young people in 8th-10th grade. bench. 

The committee's conclusion is that the consumption of Icelandic young people is considerably higher than has been seen in previous research and gives rise to measures to minimize young people's consumption of energy drinks that contain caffeine and prevent negative effects on their health.

Helga Gunnlaugsdóttir, division manager at Matís, was in charge of project management for the risk assessment and worked with the risk assessment committee of the Ministry of Industry and Innovation.

More information and the main results can be found in news from the Food Administration.

The report can be accessed here.

An interview with Helgi Gunnlaugsdóttir and Dóra S. Gunnarsdóttir, director of consumer protection at Matvælastofnun in Bítin á Bylgjan this morning, about the implementation and results of the study.

An international workshop on sea edema will be held on Thursday (October 8) under the auspices of the Nordic co-operation project Holosustain. Matís takes care of the organization of the workshop, which takes place entirely online.

Fishing, processing, research, products and the market will be discussed. The studio is divided into two sessions. The first is entitled "Fisheries status and Aquaculture" where the current situation is examined. The second round is called "High-added value product opportunities" where opportunities in connection with sea edema are discussed. The program ends with a discussion.

Here you can access the workshop's program.

For more information Ólafur H. Friðjónsson at Matís.

From October 23 to November 13, Matís and the University of Iceland, in collaboration with the Finnish Innovation Center, the University of Cambridge and PAS IARFR in Poland, will hold online courses in training university students in the development of new business ideas about food.

This is a special online course for university students on new product and business ideas for foods that are both environmentally friendly and intended for consumers with special individual nutritional needs.

The course is estimated to take 45 hours, which is divided into 15 hours of teaching and 30 hours of group work under the guidance of experts (equivalent to 2 ects). Participants will get to know:

• Eco-friendly innovation in the food sector
• Food and innovation related to the nutritional needs of individuals
• Foods and innovations in information technology (digital disruptions)

They receive training in working together in interdisciplinary groups

• development of business ideas
• making business models
• to present and convince a group of judges of the excellence of business ideas

See introductory video.

More information and registration can be found here.

From September 10th to 18th, Matís held MAKEathon innovation competition in Iceland. The competition is divided into two workshops; on the one hand in the Westfjords, more specifically in Bolungarvík, and on the other hand in Reykjavík, Akureyri and Neskaupsstaður. The latter workshop took place online.

MAKEathon in Iceland is part of the European project MAKE-it! and is sponsored by EIT FOOD. This means that eleven parties across Europe are holding MAKEathon in their home country, where food production is examined separately.

MAKEathon is an innovation competition that focuses on creating something by hand to meet a specific challenge or problem. MAKEathon in Iceland aimed to find solutions to increase the value of raw materials from the fishing industry in order to make processing more sustainable.

There were a total of 50 participants and they formed 10 teams. Nineteen partners, companies and educational institutions, participated in the project. 

Snacks from side products

Participants in the Westfjords met in Bolungarvík, but they all came from the University Center of the Westfjords. The students had already been screened for COVID-19 and all infection control rules were followed. The teams in Bolungarvík were given salmon bones to work with and had access to an industrial kitchen in the Deep where the event took place. Gunnar Þórðarsson, project manager at Matís and Gunnar Ólafsson at Djúpinur made sure that everything went according to plan and enjoyed the support of Arctic Fish, Eðalfisk and Vestfjarðastofa. Þórarinn Gunnarsson from Fablab Ísafjörður also helped with the product development. The jury consisted of Jón Páll Hreinsson, mayor of Bolungarvík, Sigríður Kristjánsdóttir and Þórkatla Soffía Ólafsdóttir from Vestfjarðastofa. The team SOS - Salmon on Seaweed won the competition with an innovative snack that resembles pepperoni except the difference is that the SOS product is made from fish. The group's idea was considered both progressive and credible. 

Eco-friendly growing paper

MAKEathon in Reykjavík, Akureyri and Neskaupstaður, on the other hand, took place online, where 21 participants met at a Zoom teleconference. Participants received cod bones and fish skin, as well as a special toolbox to work on the prototype. They were also invited to visit Fablab in Reykjavík or Akureyri to learn about how to develop a prototype.

MAKEathon in Iceland ended on the 18th of September. Kristján Skarphéðinsson, Director General of the Ministry of Fisheries and Agriculture, took part in the closing ceremony and spoke about the importance of sustainable resource utilization, innovation and entrepreneurship in the fisheries sector. He then announced the winner of the competition which the jury, appointed by Sunna Halla Einarsdóttir (Icelandic Startups), Rannveiga Björnsdóttir (University of Akureyri) and Benedikt Stefánsson (Egersund), chose after much thought.

The winner of the competition was the team Otoseed, which is made up of individuals from different backgrounds, with diverse backgrounds, but they did not know each other before the competition. The winning team presented a solution that uses not only by-products from the fishing industry, but also other types of surplus, for example from coffee. This is a special paper that contains by-products from fish from which seeds can be grown. You can view their project on the team's website here.

We hope to repeat the game and we encourage interested partners who are interested in holding MAKEathon with us in the future to contact us.

During this week's Innovation Week, Íslenski Ferðaklasinn, in collaboration with Matarauð Íslands, Matís and Hacking Hekla, will host events that will, among other things, connect opportunities in food production and tourism in the Nordic countries, how we work together to increase quality, safety and co-operation across on industries, countries and value chains.

It will also look at the development of sustainability for tourism and its connection to the United Nations Global Goals, which were carried out during the summer months with support from the Student Innovation Fund.

The presentation will be on on Thursday at 10:00 and it will take place online.

More information about the event can be found here.

Recently, a detailed discussion appeared on the web media Euronews about the Virus-X project led by Matís. A video accompanies the discussion and there is a chat with Arnþór Ævarsson, the project manager of the project.

The basic objective of VIRUS-X is to isolate the genetic material of thermophilic viruses directly from natural samples. This is done by sequencing their genome, identifying interesting genes and producing the relevant gene products, primarily enzymes, for further examination and utilization.

The review can be found here.

The price for applications for the newly established has opened Food Fund which supports the development and innovation of food production and processing.

Do you have a project idea that you would like to submit to the fund and need a partner to work with? Matís' role is to support value creation and the production of wholesome products through research and innovation. Matís employees have extensive experience of formulating project ideas in research funds and can therefore support entrepreneurs and companies in succeeding with their ideas.

If you are interested in working with Matís on the formulation and implementation of a project, we encourage you to contact us.

Click here to contact us!

Matís will hold the so-called MAKEathon in four locations in Iceland, from 10 to 18 September, where emphasis will be placed on the utilization of by-products from the fisheries sector. The event is part of the MAKE-it! which is funded by the European Union (EIT Food).

MAKEathon takes place in Reykjavík, Akureyri, Neskaupstaður and in the Westfjords (Bolungarvík / Ísafjörður). This is an innovation competition that focuses on creating something by hand to meet a specific challenge or problem. This time, participants from diverse backgrounds will come together to find solutions to the following challenge:  

How can we increase the value of raw materials from the fisheries sector to make processing more sustainable?

Participants get to work with raw materials, bones and skin of fish, and get the opportunity to "play" with it and make a prototype of a product. The project is carried out in close collaboration with FabLab in Iceland and gives participants a great opportunity to get to know the innovation environment better and also an opportunity to develop their own product.

The MAKEathon in Reykjavík, Akureyri and Neskaupsstaður has to take place mostly via the internet. * Participants get the opportunity to go to FabLab and work on creating their prototype. However, it is optional and participants are welcome to work on the project from home.

MAKEathon program (PDF)

The MAKEathon in Bolungarvík / Ísafjörður takes place in collaboration with the University Center of the Westfjords and participants will meet to work on the project. *

* During the part of the project where participants meet or meet others, all the rules of the authorities related to communication and meetings regarding COVID-19 will be followed.

MAKEathonin is open to everyone, no expertise in fish processing or anything else is required and it is possible to participate and work on the project in parallel with work / school.

To follow information about MAKEathonin, you can go to the event's Facebook page: https://www.facebook.com/MAKEitSEAFOOD.

Hrönn Jörundsdóttir has been appointed director of the Food Administration as of 1 August 

A total of eighteen applications were received for the position of Director General of the Food Administration. Message from the Cabinet says that the Qualifications Committee has considered five candidates suitable for the position of CEO. Subsequently, Kristján Þór Júlíusson, Minister of Fisheries and Agriculture, called for an interview where the individual aspects of the job and the applicants' views were discussed in detail. The Minister was of the opinion that Hrönn was the most qualified to manage the institution for the next five years.

Hrönn has been a director at MATÍS since 2016, where she has led numerous national and international research projects, strategic planning, operations and consulting projects. Hrönn has also been the chairman of the risk assessment committee in the field of food, feed, fertilizers and seed products since 2019. She has also specialized in the field of food safety, risk assessment and risk mediation.

She has a bachelor's degree in chemistry from the University of Iceland and completed an MS degree in environmental chemistry in 2002 from Stockholm University. In 2009 she also completed a doctorate in environmental chemistry from Stockholm University and has worked at MATÍS for the past 11 years.

Matís staff wishes Hrönn success in his new and exciting job.