Author: Ísey Dís Hávarsdóttir

Matís participates in Innovation Week on 27 May in collaboration with the Ministry of Industry and Innovation. This is the case conversation following briefings on Matís' services regarding product development and the experience of two entrepreneurs in collaboration with Matís.  

Moderator: Bryndís Björnsdóttir, Matís 

Agenda of the meeting 

1. What does Matís have to offer? Margeir Gissurarson 
2. How is food developed for the market? Kolbrún Sveinsdóttir & Þóra Valsdóttir  
3. Experience stories:  
   1. Sauerkraut for gourmets - Dagný Hermanssdóttir 
   2. Himbrimi Gin - Óskar Ericsson  
   3. Discussion 

The meeting was held on 27 May. Below is a recording of the meeting.

Here is a link to the event's event page on facebook.

This event is part of a series of focus meetings held following the annual meeting to provide further insight into Matís' operations, which provide support to various sectors and sectors of the economy.

The meeting will be recorded and made accessible matis.is.

More information about Innovation Week can be found here.

Matís offers a morning meeting on the status and future prospects of biotechnology in Iceland and how Matís can help companies in the field of biotechnology and biochemicals to gain a foothold in the Icelandic economy. 

The agenda of the meeting will be as follows.

• Matís Biotechnology - Activities, infrastructure & practical biotechnology research - Elísabet Guðmundsdóttir & Björn Þór Aðalsteinsson
• Matís Biomaterials - Isolation and utilization of bioactive substances from Icelandic nature - Sophie Jensen & Margrét Geirsdóttir
• How has Matís supported VAXA - Kristinn Hafliðason - video:
• Discussion
  • Opened with presentations from Jón Már Björnsson, ORF genetics, Steinur Guðmundsson, University of Iceland and Hildur Magnúsdóttir, Pure Natura.
  • State of biotechnology and future prospects
  • Collaboration opportunities, research projects, direct services and consulting

The meeting was held on 27 May. Below is a recording of the meeting.

Here is a link to the event's event page on facebook.

This event is part of a series of focus meetings held following the annual meeting to provide further insight into Matís' operations, which provide support to various sectors and sectors of the economy.

The meeting will be recorded and made accessible matis.is.

Matís invites dairy farmers, people connected to the sector and amateurs to a conversation!

Agenda of the meeting:

• What is Matís? -Margrét Geirsdóttir
• Algae and milk - Dr. Ásta Heiðrún E. Pétursdóttir
• Germs from skyr and their use - Dr. Viggó Þór Marteinsson
• Unpasteurized cheeses and small producers - Dominique Plédel Jónsson
• What services does Matís provide - Þóra Valsdóttir
• Discussion

Moderator - Dr. Bryndís Björnsdóttir

The meeting was held on 26 May. Below is a recording of the meeting.

Here is a link to the event's event page on facebook.

This event is part of a series of focus meetings held following the annual meeting to provide further insight into Matís' operations, which provide support to various sectors and sectors of the economy.

The meeting will be recorded and made accessible matis.is.

Matís invites parties in the meat production and meat industry for a total!

• How can Matís help to demonstrate uniqueness, promote animal welfare, ensure safety, increase quality, value and reduce waste in Icelandic meat production and industry?
• How can Matís become part of the challenges inherent in increased competition, environmental issues and consumer attitudes?
• Where does Matís' expertise lie and how can the company's staff and infrastructure benefit from domestic meat production and the meat industry in the coming years?

We are ready for service.

Within Matís, specialists work in many areas. The company has facilities for chemical and microbial measurements, sensory evaluation, production and shelf life tests. Matís' specialists have decades of experience in all kinds of research, development and educational projects. The projects have been carried out in close collaboration with agricultural associations, slaughterhouses, meat processing plants, small producers and educational institutions in the country.

Examples of successful collaborations:

• The Icelandic database on the chemical composition of food. The meat book. Matís online course on mutton processing

And projects about:

• genetic testing. Origin. Breeding.
• microorganisms. Contagion
• animal welfare. Ie. slaughter lambs and boars
• cooling and shelf life of meat
• uniqueness of products. Nutritional value. Taste and pastures.
• attitudes of the next generation of consumers. Kids cook. We value food
• support for small-scale meat production. for example, in the establishment of craft slaughterhouses

Matís is also involved in projects that focus on how the food industry can respond to the challenges of the future:

• Expertise in the processing properties of meat and professional knowledge in the meat industry will be used in the production of meat-free products. "The imitation"? Will the Icelandic meat industry take part in that development?  Nextgen protein.
• How do we train young professionals to become entrepreneurs and innovate, for example in the meat industry. EIT Food Inspire.
• What about genetics (genome selection)? and environmental issues (Utilization of by-products, Ecological footprint)?

Agenda of the meeting

1. Overview of meat research and innovation projects. Guðjón Þorkelsson and Óli Þór Hilmarsson
2. Sensory evaluation and consumer research. Taste and pastures. Kolbrún Sveinsdóttir and Aðalheiður Ólafsdóttir
3. Genetic research and meat production. Sæmundur Sveinsson
4. Attitudes of meat processing companies.  Nordic. Bára Eyfjörð Heimisdóttir
5. Attitudes of meat processing companies Benedikt Benediktsson. Sláturfélag Suðurlands
6. Discussion

The meeting will be held on May 26 from 9:00 - 10:00. Below is a recording of the meeting.

Here is a link to the event's event page on facebook.

This event is part of a series of focus meetings held following the annual meeting to provide further insight into Matís' operations, which provide support to various sectors and sectors of the economy.

Matís invites parties in the vegetable sector to a total of an online meeting on Thursday 20 May at 09: 00-10: 00!

• How can Matís help increase value creation in the vegetable sector in the future?  
• Where does Matís' expertise lie
• How can Matís' human resources and infrastructure benefit the vegetable sector?  

Agenda:

• What can Matís do for the vegetable sector? Valur Norðri Gunnlaugsson (Matís) 
• What has been done at Matís so far. Ólafur Reykdal (Matís)
• Perspectives of horticulture. Gunnar Þorgeirsson (Farmers' Association of Iceland)
• Perspectives of vegetable distributors. Distributor Representative  
• Perspectives of trade. Representative of the store 
• Discussion

Each presentation is about 5 minutes and the moderator is Sæmundur Sveinsson. 

Matís employs researchers and specialists in various fields who have knowledge and facilities for measurements, sensory assessment and courses. They also have extensive experience in obtaining grants for research and development projects in collaboration with companies, institutions and the private sector. Matís can therefore serve as a research and development department for food production from products of Icelandic agriculture and fisheries. 

Matís' biggest challenges have from the beginning been related to fish products and meat products, but projects related to vegetables have been on the rise. Matís has also assisted horticultural farmers and companies with product development and labeling. Matís can use a variety of knowledge and experience to assist the vegetable sector in its development. The meeting should shed light on the possibilities.   

The meeting was held on 20 May. Below is a recording of the meeting.

Here is a link to the event of the meeting on Facebook.

This event is part of a series of focus meetings held following the annual meeting to provide further insight into Matís' operations, which provide support to various sectors and sectors of the economy.

The meeting will be recorded and made accessible matis.is.

A series of meetings is currently taking place following Matís' annual meeting to provide further insight into the company's operations, which provide support to various sectors and sectors of the economy.

On 14 May, a meeting was held to discuss the carbon footprint of demersal fish products and the adaptation of the fisheries sector to climate change. The meeting was well attended and brought together members from the University of Akureyri, the University of Iceland and the Association of Companies in the Fisheries Sector, as well as Matís staff to discuss the issue.

A recording of the meeting is available below:

On 18 May, parties in aquaculture were invited to a discussion on research and innovation for aquaculture for the future at an open morning meeting. A recording of the meeting can be seen below.

On 19 May, a meeting was held on the state of pelagic processing, its support today and the main challenges of the future in the industry. A recording of the meeting is available here:

On May 20, parties in vegetable growing were invited to a joint open meeting on the value chain of vegetables and various related materials. Extremely lively riots ensued at the end of the meeting. A recording of the meeting can be accessed here:

Next week, open meetings will be held on more aspects of Matís' operations, and efforts will continue to be made to include the views of related parties in the discussion. The agenda of the meeting series for next week together with further information about each meeting can be found below.

May 26 at 9:00: Meat production and meat processing - research and innovation

May 26 at 10:00: Dairy products now and in the future

May 27 at 9:00: Biotechnology and biomaterials

May 27: Sprouts and product development - Matís and Innovation Week bring their horses together - more information on the Matís website and on facebook soon!

A recording from Matís 2021's annual meeting can be accessed in its entirety below.

Innovation and added value in food production throughout the country.

Matís invites parties in aquaculture for a total!

• How can Matís help increase value creation in aquaculture in the future?
• Where does Matís' expertise lie
• How can the company's human resources and infrastructure benefit aquaculture?

We are ready for service

Within Matís, researchers work in many fields and the company has facilities for measurements, sensory evaluation, courses as well as the ability to raise funding for research projects. Matís has many years of experience in close collaboration with the fishing industry, whether it is fishing, production or technological development. The company can be regarded as the research and development department of the Icelandic fisheries and aquaculture industry.  

Examples of successful collaborations are the development of supercooling, innovations in feed production and the possibilities of utilizing genetics in future projects.

Matís is at the forefront of the revolution that is taking place in the fight against pathogenic bacteria in fish products. To increase communication with the aquaculture and breeding industries, Matís has taken on the executive board for Lagarlíf (formerly Strandbúnaður), which is an annual conference for aquaculture and breeding.   

Aquaculture is a high-tech industry that is developing rapidly. Let us work together to make Icelandic aquaculture competitive with the best in the world. 

The meeting was held on 18 May. Below is a recording of the meeting:

Here is a link to the event of the meeting on Facebook.

This event is part of a series of focus meetings held following the annual meeting to provide further insight into Matís' operations, which provide support to various sectors and sectors of the economy.

The meeting will be recorded and made accessible matis.is.

Matís morning meeting on the state of pelagic processing and the main challenges of the future in the industry.

Agenda:

1. Stock analysis of pelagic fish and environmental genetic material in capelin searches - Sæmundur Sveinsson (Head of Department at Matís)
2. Changed raw material treatment at sea - Professor Sigurjón Arason (Chief Engineer at Matís and Professor Emeritus at the Faculty of Food and Nutrition, University of Iceland)
3. Opportunities in land processing - Hildur Inga Sveinsdóttir (Project Manager at Matís and Adjunct Professor at the Faculty of Food and Nutrition, University of Iceland)
4. New development center for experimental production - Stefán Þór Eysteinsson (Project Manager, Matís)
5. Possibilities of using rapid measurement methods in the pelagic industry - Professor María Guðjónsdóttir (Dean of the Faculty of Food and Nutrition, University of Iceland and project manager at Matís)
6. The main challenges of the industry - Pelagic Fisheries Association
7. Discussion

The meeting was held on 19 May. Below you can watch a recording of the meeting:

Here is a link to the event of the meeting on Facebook

This event is part of a series of focus meetings held following the annual meeting to provide further insight into Matís' operations, which provide support to various sectors and sectors of the economy.

The meeting will be recorded and made accessible matis.is.